Marketing Case Study Panasonic 4
For building the brand strategy, all the philosophy of co-founders, core significant components. In particularly, whole their stories telling us the secret of the foundation on each brand. Each brand has their own story, and there driving of history and drama.
Panasonic has dynamically changed their branding strategy these days. Highly aggressive expanding global presence, the name of Matsushita, left and Panasonic came to today. It meaning no longer Japanese enterprise, but for global representing company.
After the World WarⅡ, there huge lack of materials for producing all electric devices. It inevitable to sell their some projects, and employees for maintaining business. For surviving on severe conditions, aggregate the team for consolidation to restart with his philosophy.
On those days in Japan, you could see some scarcities, lack of funds, and what worse to avoid the inflations, all the banks adopted monetary tightening. It caused seriously low cash flow, and bunch of bankrupt, so inevitable to maintain themselves with bill payable, or divided payments.
Owing to the global economical recovery, it overcame the worst stories, and it enabled them to stretch out their business scheme into overseas. Not only for selling the products, but seeking some collaboration, there it could be possible to overlapping each expertise.
First Business Partner
Philips is one of the huge electric enterprise in Netherland. Whole partnership met agreement for exchanging each expertise, technology Philips, Management, Panasonic. The decisive factor for agreement is each sophisticated professionalism.
Sales Stepping up
Forecasting the future demand, revamped the sales, technology, producing resources. In terms of sales, set the sales oriented organization for managing region, and give them authorization to push it aggressively.