Kohei Kurihara en Digital Marketing, Marketing, Business Co-founder • Mangaconnect 4/11/2016 · 1 min de lectura · +400

Marketing Case Study Toyota 1

Marketing Case Study Toyota 1

Manufacturing industry represents Japanese superior character. Even now, leading Japanese market fundamental, gaining competitiveness on the global business stage. On the high volatility market condition, it had been considering the best way to produce most confortable experience for the driver. From this chapter, we’ll show you the trace of Japanese automobile industry.

Manufacturing industry represents Japanese superior character. Even now, leading Japanese market fundamental, gaining competitiveness on the global business stage. On the high volatility market condition, it had been considering the best way to produce most confortable experience for the driver. From this chapter, we’ll show you the trace of Japanese automobile industry.

High quality output

Marketing Case Study Toyota 1

Since their business evolved, highly reputation of elaborative work. It embracing original automatic function, as soon as there almost left no thread for sewing or cutting, putting it off by themselves. Came it from users needs to avoid the case in trouble for working to complete manufacturing work.

Automatic Risk Management

Marketing Case Study Toyota 1

One of their management word, “JIDOKA” coming from its origin to cope it automatic function. It enables whole employee working with some machines simultaneously, also made it highly productivity. It including tons of secrets on Toyota’s walked journey, it brought them get prosperity.

Tremendous idea

Marketing Case Study Toyota 1

For reducing the loss of energy, they invented the rotation of shuttle alternate to working generally style on round trip. It consist of their original idea, and contribute to manage their less cost advantage than any other competitors, furthermore patent strategy brought huge obstacles for others.

Physical Approach

Marketing Case Study Toyota 1

Co-founder of pre-Toyota enterprise, Sakichi Toyota is full of wit in physical working. His insight in steam engine, applying for creating circular working function. All his conceiving for circular approach more effective than any other tips to manipulate their resources to produce.


Technology sought


Marketing Case Study Toyota 1

His intrinsic curiosity involving in not only for function, but also motion. He had been brought many invents into the market, and once visited German to purchase the model of automobile for scrutinizing it to recognize structuring. Their whole catering of electric energy is on their own.