Marketing Case Study Toyota 10
Even it were, highly global brand, required to sustain their position on rapidly changing the trend. Sometimes to invent originally managements system, others, innovation, like Apple or Google. Manufacturing core value obsessing to their inherit status, back to Japanese step, it accelerated after the World War Ⅱ, once ceased, and it simulate ours to bring prosperity.
As soon as modernization surging to our citizens, automobile is not only for designated people, but to the publicities. People would hope to possess, high class model, showing off their own status, other times, it working for business alternate to another options for riding. We can see tremendously Japanese growth, as well as automobile industries went through.
Even regulated on the sales process, it worse of their business outcome. Because of higher price on their material, in spite of striving, Toyota made a big loss on the accounts for 4 and half months. Labor Union was opposite of this status, moreover dispute was occurred on this turmoil for arrangement.
Burn Toyota’s bridge
On this turmoil, more and more deteriorating of result, Kiichiro Toyota resigned the role of CEO, and determined to carry out 3 strategy. First, admit the retirement, if they hope, Second, reducing the wages, Third, renovating personal assignment system.
As soon as settled on the dispute, Toyota tried to cooperate with Ford Motors beyond the seas. It seemingly to be hard to whole agreed on the Korean War, but partially Ford allowed to welcome trainee from Toyota. They learned of the distinctive material goodness, the same time, disadvantageous of national makers.
Special Procurement of War
The Korean War had started on 1950, to provide the sufficient military reinforcement, Toyota produced the truck for this momentum. Growing demands pushed up of their sales, and broadened contributed to their recovery. Special demand added their fundamental for regain
Renovation of Facilities
Scrutinized into whole facilities, examined their effectiveness, determined it to be continuously operating or demolish. To reinforce, and paving the circumstances for improving productivity, on that time, adapted up-to-date technologies into their line.