Marketing Case Study Toyota 2
The history of automobile was driving on the significant rails. Outstanding growth, around 1960–1989 in Japan, brought the enormous wealth to public citizens. The era contributed our lifestyle innovation, in particular, had it quite precious notion with driving own car. Not only for the fame, but on their self-esteem, it was cherished to embrace as their assets.
The founder, Toyota Sakichi started business with his highly vision. Cotton spinning industry had dramatically consolidated around 1900, excessive supplying, is directly affected. Toyota was also inevitably change their business style, effectively producing the products, highly valuable contents.
It was hard time for all cotton spinning industries, over supplying required to change their long-time scheme. For surviving, somehow need to take any advantageous with other competitors. Toyota is not sufficient cash stock, lasting their business model, for compensation, invented originally productive way.
Through traveling to US, Sakichi learned cutting-edge for adapting Toyota’s Way. He was confident of the vision on his business trip, visited around agglomeration in cotton spinning industries. Further, he moved around the world, UK, France, Belgium, Russia, Netherland, German.
Toyota Sakichi’s son, Kiichiro spent his childhood close to father’s manufacturing work. His identity, bottom up to management, one of the components brought up Toyota, to the global leader. Not only as a expertise engineering, but creating innovation is on his profoundly insight.