Kohei Kurihara en Digital Marketing, Marketing, Business Co-founder • Mangaconnect 20/11/2016 · 1 min de lectura · +200

Marketing Case Study Toyota 7

Marketing Case Study Toyota 7

Among the new industry, up-to-date the words often came out. Back to our life at the time of automobile evolved, we’re excited with cutting edge technology. These days, Google, Apple or other players joining this turmoil, since online realm stretching out to conventional transportation. When it comes to the innovation, usually expects any new surging, what about for our mindset?

Since invented “Just in Time”, Toyota’s management system ordered effectively. That was big innovation, caused it for reducing cost, mistaken, further it contributed their philosophy of Japanese. “Just in Time” is not temporarily improvement, eternally working for changing a bit, little by little. These accumulation, someday emerging as a big succeeding, and competitiveness as a competitiveness.

Rapidly Corresponding

Marketing Case Study Toyota 7 In the case, alter the parts on some errors, inevitable rapidly correspondence. Minimum loss is required, not more oversupplying, so “Just in Time” system is very responsible for dealing the matter occurred. For shrinking the term of improvement, and reducing, “Just in Time” was best words.

Future Vision

Marketing Case Study Toyota 7

Once 1924, the government adopted for measuring standard with meter, not inch. Toyota needed to whole cost, and method to reconsidered. Even thought it was huge investment, Kiichiro Toyota nodded to this offering, and hopes it will invest to the next generations.

Alternative Fuel

Marketing Case Study Toyota 7

Since the Tokyo earthquake, automobile demands surged among the citizens. Even thought, on the supplying side, all the fuel, gasoline relying on the overseas market. The strategically material, petroleum was in short on tense relationships, among the Manchurian incidents. For that, Toyota recreated with combining alcohol with gasoline.

Recovery from Shortage

Marketing Case Study Toyota 7

Not sufficient material usually supplying to the market, sometimes on the war, it never equilibrium with demand and it was. Toyota took immunity for all the case, internally creating new resource, redevelopped that many times. Through their education, it was became stronger, to beat the difficulties.


First Exportation


Marketing Case Study Toyota 7

Responding the demand in China, Toyota was firstly exported to Manshu, and prepared the mechanic for repairing. Accordingly the growth of demand, located their factory and foundation to boost the productivity. Whole the process was localized for each response, not only for selling but, researching, development.