Kohei Kurihara en Digital Marketing, Marketing, Business Co-founder • Mangaconnect 27/11/2016 · 1 min de lectura · +700

Marketing Case Study Toyota 9

Marketing Case Study Toyota 9

On our predictions, no longer any past existing industry of manufacturing will alter to the next stage. Data consolidation surely change the process for producing hardware. Likewise the PC experienced, deprived by Smartphone, automobile will be made on the innovation, from hard to soft, and finally all on the cloud. How’s your prediction of that industry, and moreover it makes more happy to us?

Tech innovation will surging toward the BtoB business In near future. That means, even on the big capital, never promise to be avoidable on the Internet extensions. Toyota originally keep their culture, or system, since recovered on the recessions, nowadays that overwhelmingly influencing other automobile industry. At the same time, inferior to shift on the rapidly growing. This is crunch time for overcoming.


Repairing 

Marketing Case Study Toyota 9

One of the landing policy, Toyota ordered to repair, or maintenance of US military automobile. It so-called “Procurement Demand” derived of their purchasing orders. Under that circumstances, Toyota continued to deeply research of the engine for small cars.

Dodge Recession

Marketing Case Study Toyota 9

Owing to global new transition, seriously shortage of cash flow, caused of restrain the amount of currency. Tons of bankrupt was surged on that condition, also Toyota oversupplied on 4 millions of stocks. Worse, material prices increased on demolished of subsidiaries, so inevitably reduce the cost on the process.

Critical issue

Marketing Case Study Toyota 9

Consumer stood on the advantageous condition on the transition of free trade. Even though Toyota adapted monthly payment on bill, some of them was failure to honor. It weakened the Toyota’s capital, not sufficient to redeem the cost, that burdened on their fundamental.

Never firing

Marketing Case Study Toyota 9

In spite of quite severe conditions, Toyota never give up to working with existing members. Kept negotiated with banking or any funding organization to lend sufficient cash flow to maintain. Toyota and labor union working together overcome this situation hand in hand.


Divide Sales with Product


Marketing Case Study Toyota 9

Reinforcing the sales management is one of the embracing issues, so separate it from the coherent process, and independent sales established. Not only for redeeming the cash flows, but paving the system, sales, prices, concerning everything on Toyota delivering.


David B. Grinberg 27/11/2016 · #1

Thank you for this continuing series, Kohei, which is informative and helpful. I've shared on three hives. Keep buzzing!

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