Prediction of Digital Marketing 2016
In terms of digital marketing, it would be challenging for us to separate “the digital” and “the real”.
The Internet of Things (IoT) and Virtual Reality (VR) will be rapidly evolving in 2016, in accordance with their tremendous online network. As such, there’ll no longer be much difference between what’s considered online and offline.
Through dynamic technological innovation, anything surrounding digital marketing will slowly shift from online to offline.
The notable keywords for digital marketing in 2016 are:
While localization was repeatedly prioritized, there is a huge gap between its current state and its potential. We will see a shift in focus to the localization of interests rather than that of physical location. As seen in the recent terrorist attacks, communities around the world were bonded through the Internet by similarities, not geographical differences.
As such, businesses will have to look closely into building communities bonded by interests. They will also have to pay attention to influential community leaders and to respond to them appropriately.
We have been insisting that “Content is King”, but solely pushing out contents for the sake of it doesn’t work anymore – we need to actually shift the focus to the customer’s voice.
The era will be back to “Customers First”. Since the Internet started, the discussion has been that of ‘How to reach the customer’ with social media, online advertisements, and content. However, these methods will cease to work as well as they used to. Overflowing content on the Internet will have to fight against the real need to engage customers.