Make Them Feel It
"People will forget what you say, but they will never forget how you made them feel." (Maya Angelou)
Truer words in speaking have never been said.
My wife drives a Lexus. I'm not saying that to brag, but to prove a point. When we were car shopping, we saw cheaper vehicles that perform almost just as well as the Lexus, had bells & whistles. We even saw some sleek exteriors as well. But we still settled on the Lexus. And honestly, we bought it for the "L". The little "L" piece of metal that adorns the trunk and centre of the steering wheel. Why? Because we buy with emotion and justify with logic. Sure we saw more reasonably priced cars. But Lexus equals a bit more luxury, a bit more status, and a bit more class than the other cars we saw. And that's why we bought it. But we tell people, "we got a good deal", or "it drives better than the other cars" or some other reason that, although it's probably true, it's not why we bought the car. My wife loves the car because of how it makes her FEEL. She loves sitting in the heated leather seats. She loves the push button start and the low hum of the engine. She loves cruising on the highway and feeling the smooth power of the vehicle. Emotion is why we buy. Emotion is also why we listen. When you speak, you had better evoke some emotion out of your audience. Otherwise you WILL be forgotten after your speech is over. Maybe even before. Make your audience do one of three things, and they will