Social Media Cross-Pollination Enhanced with beBee
Note: beBee is a mobile first platform – this post is optimised for smart phones used in vertical (Portrait) mode.
So what is Social Media Cross-Pollination?
Let’s start firstly with something we may be familiar with, bees and cross-pollination:
cross-pol·li·na·tion
n.
1. (Botany) the transfer of pollen from the anthers of one flower to the stigma of another flower by the action of wind, insects, etc. (here read bees)
2. Influence or inspiration between or among diverse elements: "Jazz is fundamentally the cross-pollination of individual musicians playing together and against each other in small groups" (Ralph de Toledano).
Social Media Cross-Pollination
The digital cross referencing from one online asset to your other online assets and your content (pollen) transmitted via each asset to its respective audience.
Those online assets can be websites, blogs or any of your various social media platforms.
Having been introduced in late 2008 to Facebook and LinkedIn by a number of my Import Export Course students and to Twitter by a social media practitioner at an Austrade (Australian Trade Commission) conference, I commenced my social media journey in earnest 29th December 2008.
Within a few weeks I had deduced that Facebook was the largest social platform, even at that stage, LinkedIn was going to be important from a business perspective, and Twitter was a platform where you could grow your follower base the fastest due to the fact that you did not have to send or receive invitations to follow or be followed.
With further testing and trial and error, I determined I could build my LinkedIn business network by suggesting that people from Twitter friend me at Facebook and send me an invitation to connect with me at LinkedIn.
I did this by sending a Twitter DM (Direct Message) with links to my Facebook and LinkedIn.
Social Media Triangulation the Power of 3
In April 2009 I was asked to write an article for Dynamic Business, Social Media Marketing – an alternative strategy in tough times , and in it I described interconnecting Twitter,Facebook and LinkedIn as Social Media Triangulation with the concept of triangulation used in navigation.
Later on, it became evident that cross-pollination was a more apt description as, over time, I looked at other social platforms such as YouTube, Googly Plus, LinkedIn Pinterest, Instagram and Periscope.
With a strategy of specialising in providing services to professionals and small business owners, I narrowed down the platforms I worked with for those clients to:
Twitter, LinkedIn and YouTube.
Picture a bee, flying from one flower to another and on to another and another.
It becomes obvious that:
cross-pollination in social, works better with some platforms
and not so well with others
In 2016 added two other platforms to my own social media quiver:
In April 2016 Snapchat the mobile only app designed for vertical viewing
and in July 2017 beBee, the mobile first Affinity Social Network.
Each of these platforms that I have concentrated on, have their pros and cons depending on your particular strategy and your audience.
Let’s look at the Cross-Pollination Structure of Some Platforms
https://www.facebook.com/lance.scoular
Significant cross-pollination
Although Facebook is the big daddy of social media, I have used it sparingly over the last few years and concentrated on the other platforms detailed below.
However, Facebook does provide the display of multiple links in the About page.
http://www.linkedin.com/in/lancescoular
Reasonable cross-pollination
It is worth noting that over 80% of the connections I have on LinkedIn, came from my Twitter sites utilising the Twitter Direct Message (DM) suggestion that they “join me at LinkedIn.“
LinkedIn Contact Info has the capacity to have multiple Twitter links but that can cause issues with the automatic inclusion of your Twitter handle in the Twitter sharing function of your LinkedIn long form posts.
That’s why I use my Twitter handle @LanceScoular there.
Also, you can only insert up to 3 websites in the LinkedIn Contact Info.
http://twitter.com/LanceScoular
Limited cross-pollination
The Bio Link in my Twitter handle has been until recently been to my LinkedIn profile.
I have changed that now to beBee. This in addition the (DM) message that a Twitter follower receives from my Twitter handle to join me at LinkedIn has now changed to: “join me at beBee.“
YouTube
https://www.youtube.com/user/LanceScoular
Significant cross-pollination
Google Plus – G+
https://plus.google.com/+LanceScoular
Significant cross-pollination
beBee Profile Page
https://www.bebee.com/bee/lancescoular
Excellent cross-pollination
beBee for Successful Personal Branding.
Affinity Networking
beProfessional
be Personal
be Successful
Mobile First
beBee Producer Page – Long Form Posts or Articles
https://www.bebee.com/@lancescoular
Reasonable cross-pollination
beBee Share Function
Reasonable cross-pollination
If sharing with the Twitter function from beBee, the Tweet will include your Twitter handle, IF you have set up your Twitter URL in your beBee profile Page.
Snapchat
https://www.snapchat.com/add/LanceScoular
No cross-pollination!
It is almost impossible to find people on Snapchat in Snapchat except via your contacts list in your phone address book.
There are Snapchat directories popping up and the one I use is Ghostcodes.
Ghostcodes
https://www.ghostcodes.com/lancescoular
Reasonable cross-pollination – Limited
You can list a Bio similar to Twitter and links to the following platforms:
Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest and Periscope.
CARDSITE Digital Business Card
http://www.mycard.site/LANCESCOULAR
Significant cross-pollination
My digital business card with embedded YouTube video can be sent by SMS message from my phone, emailed or listed on websites or social media links such as beBee.
The YouTube video produced for my CARDSITE
has been text optimized in the text are below the video with the link to my CARDSITE, brief details about CARDSITE and my contact details as well as a list of cross-pollination links.
That’s my take on Social Media Cross-Pollination
The more options you provide people to connect with you via the social platforms you use, the more potential engagement.
What about you?
Do you have any insights or suggestions?
Are you new to beBee? A visitor perhaps?
It’s a very friendly community, with many advantages and increasing functionality.
Check out the beBee guide :
https://www.bebee.com/group/bebee-guide
My Social Flowers:
Key Directions http://www.keydirections.com
Twitter http://twitter.com/LanceScoular
LinkedIn http://www.linkedin.com/in/lancescoular
My LinkedIn Articles: https://www.linkedin.com/today/author/lancescoular
YouTube https://www.youtube.com/user/LanceScoular
beBeeProfile https://www.bebee.com/bee/lancescoular
beBee Producer https://www.bebee.com/@lancescoular
beBee Key Directions https://www.bebee.com/company/keydirections
CARDSITE http://www.mycard.site/LANCESCOULAR
Snapchat https://www.snapchat.com/add/LanceScoular
Ghostcodes https://www.ghostcodes.com/lancescoular
Google + https://plus.google.com/+LanceScoular
Pinterest https://au.pinterest.com/LanceScoular
Facebook https://www.facebook.com/lance.scoular
Instagram https://www.instagram.com/lance_scoular
Periscope https://www.periscope.tv/LanceScoular
Learn about the history of beBee, the social platform for creating, showcasing and sharing your personal brand, born in February 7th, 2015...
New to beBee? check out the beBee guide index:
How-to posts, tips and more step-by-step information about beBee:
https://www.bebee.com/group/bebee-guide
Articles from Lance 🐝 Scoular
View blogJuly 2015 · I came across and article on Forbes After Steadying Ship, A.G. Lafley Steps Down At Pro ...
The classic poem, Six Honest Men, by Rudyard Kipling, aptly describes the interrogative words we can ...
WEBINAR: TWITTER BASICS FOR YOUR BUSINESS · - FREE · - Who needs to be on Twitter · - How to Maximis ...
Related professionals
You may be interested in these jobs
-
Senior Project Engineer
Found in: Talent AU C2 - 2 days ago
Albury City Council Albury, Australia Full timeDIRECTORATE: · Infrastructure, Planning & Environment · CLASSIFICATION: · Grade 16 · SALARY: · $98,610 to $108,471 pa + 1% employer contribution to superannuation · Plus 3.5% Civil Liability Allowance in addition to your Base Salary · Plus a fully maintained vehicle is available ...
-
Store Manager
Found in: Talent AU C2 - 2 days ago
Platypus Success, Australia Full timeSince 1998 here at Platypus Shoes we have made it our business to deck out every single person who walks through our doors with the freshest footwear from all the biggest brands. But we reckon life goes beyond shoes. We believe it's what you do in them that truly counts. So stay ...
-
Senior Team Assistant
Found in: beBee S2 AU - 1 day ago
CBRE Parramatta, Australia Paid WorkSenior Team Assistant · Job ID · 162446 · Posted · 09-Apr-2024 · Service line · Advisory Segment · Role type · Full-time · Areas of Interest · Administrative, Customer Service, Marketing, Sales Support · Location(s) · Parramatta - New South Wales - Australia · Join our Western Sy ...
Comments
Lance 🐝 Scoular
7 years ago #24
I this this may be it... Javier \ud83d\udc1d beBee ??? https://www.bebee.com/content/536267/1283665
Lance 🐝 Scoular
7 years ago #23
👍😊
Lisa Gallagher
7 years ago #22
Lance 🐝 Scoular
7 years ago #21
Thanks for the 🐝🐝👥s Franci\ud83d\udc1dEugenia Hoffman 👍
Lance 🐝 Scoular
7 years ago #20
👍
Lance 🐝 Scoular
7 years ago #19
Lance 🐝 Scoular
7 years ago #18
No problem Dean.
Dean Owen
7 years ago #17
You are asking the wrong person. I use my mobile for phone only, and use my desktop and iPads for beBee sorry
Mamen 🐝 Delgado
7 years ago #16
Lance 🐝 Scoular
7 years ago #15
😏 Mamen Delgado 🐝🍯🌍🌎🌏
Lance 🐝 Scoular
7 years ago #14
My pleasure Javier beBee ✴🌐 🐝🍯 🌍🌎🌏
Mamen 🐝 Delgado
7 years ago #13
Javier Cámara-Rica 🐝🇪🇸
7 years ago #12
Ali Anani
7 years ago #11
This is exactly what your buzz showed us with facts Lance Scoular. Thank you for sharing this great buzz
Lance 🐝 Scoular
7 years ago #10
Information is easier to get and get out these days Ali it is true. With digital assets like beBee "we have the whole world in our hands" 🌎🌏🌍✴🌐
Ali Anani
7 years ago #9
Lance 🐝 Scoular
7 years ago #8
Hi Ho David Grinberg your kind comment triggered an impromptu Live Buzz: PA'S HONEY beBee https://www.bebee.com/content/871926/846628
David B. Grinberg
7 years ago #7
Lance 🐝 Scoular
7 years ago #6
Thanks John White, MBA for the shout out 🔊 here 🐝🐝🐝 and on Twitter.
John White, MBA
7 years ago #5
Lance 🐝 Scoular
7 years ago #4
Thank Paul Walters much appreciated. I consider it common sense.🤔 BTW thanks also for the follow. Reciprocated 😊
Lance 🐝 Scoular
7 years ago #3
Thank Dean Owen much appreciated. How was your user experience in the 📱format? The reason I ask is that I am considering switching all my graphics for social media posts from horizontal (landscape) to vertical (portrait) as more people are now using their phones to access and view the internet and social.
Paul Walters
7 years ago #2
Dean Owen
7 years ago #1