THE 6 BIGGEST BRANDING ERRORS MOST STARTUPS MAKE
As a Leading Branding Agency in Dubai, this is how they do it!
1. NOT HAVING A BRAND.
You’d be amazed how many startups attempt to build business momentum without a brand. Or, just as bad, they slap together a brand in a few minutes thinking that it will be enough to support their business. A real brand demands much more significant effort, including competitive research, market research, creative brainstorming and multiple rounds of development. It’s not something you can improvise, and it’s not something you can procrastinate developing. It needs to be one of the first and biggest priorities for your company, and you need to take the time and spend the money to do it properly.
2. BEING INCONSISTENT.
Merely having a set of established brand standards isn’t enough to guarantee any level of branding success. Your brand guidelines are merely a playbook; you still have to get out there and execute. One of the most important factors for brand success is consistency — adhering to those brand standards, precisely, across every marketing channel and strategy you pursue. This is the only way your customers will become more familiar with your brand over time, and any deviation could compromise that consistent experience.
3. COPYING ANOTHER BRAND (OR BRANDS).
When you’re developing a brand from scratch, you’ll be looking at other brands for inspiration, including competitors and brands you admire. Witnessing these brand strategies in action, you’re going to be tempted to leverage some of the qualities that made those brands successful. To an extent, this is a good idea and the entire reason you do brand research in the first place. However, you can’t just copy another brand and expect to see the same results. Differentiation is key.