Lee Flynn in Content Marketing, Technology, Marketing Sep 28, 2016 · 2 min read · 1.0K

Converting YouTube Views to Cash

Converting YouTube Views to Cash

You must have heard stories of people becoming YouTube stars and make a huge fortune out of it. You may be wondering how they make it. As far as many people know, YouTube is just a platform for watching videos and not an online store such as Amazon where many people also make fortunes.

Nowadays, almost everything can generate business. Never forget that content marketing is a business, too. It means that can make money out of getting viewers of your content. Having your own YouTube channel is like owning a cable TV channel which makes money out of viewers.

If you want to know more about how to convert YouTube views to cash, here are some simple steps to make:

1. Create Your Own Quality Videos

Quality videos provide interesting content, useful information, clear message, and better screen visuals. They don't have to be too long unless your videos are about documentaries or comprehensive tutorials. Short videos can become quality as long as long as the above parameters are met.

Interesting video content simply means your video is not boring. To achieve this, your video should appear as though you are talking to your friends who become very curious about what you say.

On the other hand, providing useful information through video can be done by showing demonstrations and tips about things that written content cannot effectively explain. This is why some people resort to video tutorials.

Make sure your message is clear. It is best to put subtitles onto your videos. You can hire somebody who offers subtitling services to help you if you think this task is a bit challenging for you.

Don't forget to make your videos easy to watch. Some videos are blurred. Others are buffering because they are too heavy. You don't have to create a high-resolution video. What is important is that the screen visuals are clear.

2. Optimize your videos

When you visit YouTube and look for videos, you usually type some keywords of the topics you want to appear on the search results. When the search result appears on your screen, you can see a list of videos that you are looking for. These videos on the first page of the search result are just a few of the millions of videos available on YouTube.

If you want to have a YouTube video, you would wish that it should appear on the same page. This can be done by optimizing your videos for YouTube search engine. To optimize your video, make a long description that includes keywords that represent your video. Your title should also include some keywords.

3. Create an AdSense account

AdSense is an advertising network owned and managed by Google itself. This is the platform that connects advertisers and your viewers. If you have an AdSense account, you can have options to choose various advertising formats to include in your YouTube channel.

4. Become a YouTube Partner

You can sign up to become a YouTube partner. Once you become a YouTube partner, you can enable your channel for monetization. Afterward, connect your YouTube channel to your AdSense account. When it's done, you can start seeing ads before or while your video is playing. You can also see ads at the top right portion of the page beside your video. With all these, you can earn from views and ad clicks.

5. Promote your videos

Although YouTube optimization may be enough to generate traffic for your videos, it is still a rule-of-thumb to share YouTube videos to other social media sites such as Facebook, Twitter, or Google+ to go viral.

Monetizing a YouTube video is not any more a secret. Many people are already doing it. What makes a YouTube video earn is traffic. Even if you a have a quality video that is monetized, your chance of converting it to cash still depends on the number of visitors or viewers you generate.

Andrew Goldman 28/9/2016 · #1

I'd add that then you need an audience. Building it is critical for the success. Thanks for the buzz, Lee

+1 +1