Retail Industry Technology is on the Rise
With all the advancements in technology over the years, there’s no shock that even retail stores are updating their technology. The advancements in technology are meant to help businesses become more efficient. Some of these advancements include Bluetooth Beacons, people counting technology, social media accounts used as shopping platforms, and digital aspects inside the store.
Everything, from phones to computers to doors, has some aspect of Bluetooth. A new technology that is on the rise within the retail industry is Bluetooth Beacons. This is due to the major influence that phones have. Nowadays, customers are able to pay with their phones by connecting to Bluetooth and transferring money, similar to PayPal. These beacons can improve a shopper’s experience by working as a tool for shoppers to pay, get discounts, and find certain objects.
A recent methodology that is new to the retail world is something referred to as people counting technology. This technology has the ability to keep track of how many people come into a store. This data tracking of shoppers allows store owners to anticipate how many resources or products they need to order. People counting technology helps shops keep track of their foot traffic to understand where and when customers visit their store. This technology also allows retailers to track the effects that implementing new tactics has on their customer count. Some possible tactics include manipulating the overall look and placement of things inside the store.
Social Media as Shopping Platforms
It’s not uncommon to be in a public space and see everyone walking around staring at their phone screens. The average person has five social media accounts and spends about two hours each day on social media. This makes it a valuable platform for retailers to reach customers. Using social media platforms helps increase brand awareness among any specified group of people. If retailers aim to influence teens and young adults to buy their product, social media is a great way to specifically target this demographic. Four of the most advantageous social media platforms for retailers or small businesses include Facebook, Instagram, Pinterest, and Twitter.
For example, it is a common sentiment of most Pinterest users to be able to push a button that will make their pins magically appear in their closets or homes. Well, now that is possible with the new “Buy” button. This button takes the user directly to a link where they can purchase that product. Taking advantage of this button and similar features on other social media accounts can help boost sales. Now customers can see a shirt they like on Pinterest, click “Buy,” and purchase that product from the comfort of their couch or during their lunch break.
Using social media as a storefront makes shopping easier for customers. Let’s face it, not everyone has time to go to a store and wander around until something catches their eye. But by implementing this technology, customers can browse merchandise while on their phone and find what they’re looking for.
Digital Aspects Inside the Store
While some spenders enjoy shopping while sitting on their couch, other shoppers prefer visiting an actual store. It's the experience of walking around with no set agenda that makes these customers physically go to the store.
From apps to registers, technology is both inside and outside the store. Some clothing outlets have iPads as their registers, making checkout easier for both the cashier and the customer. Other stores use iPads inside the changing rooms that act like a “help” button. Customers are now able to call an employee from inside a changing room and ask for assistance.
As times begin to change and new advancements are found, businesses need to adapt to these new changes to keep up with their customers and this technology age. With the advancements of technology, there is no surprise that the retail industry has started to use social media and in-store technology to keep up with society.