How I Get a 50% Return on LinkedIn's InMail Feature
After doing multiple webinars for LinkedIn on this very topic, I thought I'd put it on 'paper' and share tips on successful best practices on how I achieve a 50% return on InMails. And no, in no way am I paid or sponsored by LinkedIn for this post.
First off, I have LinkedIn's Sales Navigator. If you're in sales and prospect (or want to start) on LinkedIn, this subscription is a must. It's truly the best money I budget for myself and my team, hands down. 90% of my prospecting comes from LinkedIn; gone are the days of batching and blasting emails and smiling and dialing. Social selling through LinkedIn is the future, and encourage you to read my first publication on how LinkedIn sets me apart from others.
To put this into perspective, I have a great story that I share with my team often. A good friend of mine (who incidentally became friends with