15 ECommerce Marketing Trends To Plan Your 2017 Budget
[This article was originally written by Bill Widmer for the Photoslurp Blog]
It’s already that time of year:
Time for holidays, food, family, and new year planning.
Being so close to the new year, I think it’s appropriate to take a look at the eCommerce marketing trends that have popped up in 2016 and will be even more prevalent in 2017.
ECommerce Marketing Trends That Haven’t Changed
Let’s face it; some things simply won’t change. You could call them “fundamentals”. Whatever your name for them, they are just as important in 2017 as they were in 2016.
#1: User-Generated Content
User-generated content (UGC) has been around a long time, and it’s only becoming more important as customers expect more from the companies they do business with. UGC will be a huge marketing trend in 2017 for eCommerce owners to increase their conversions.
- 82% of shoppers say that UGC is extremely valuable to them when making a purchasing decision.
- 70% of consumers trust reviews written by other customers above professionally written marketing content.
- According to a report by Forrester, 70% of consumers consider product and brand recommendations from their social circles trustworthy and 46% trust online reviews posted by other customers. In comparison, only 10% trust banner ads on websites.
Brian from Talkwalker (@Talkwalker) said that influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies.
The best part about UGC is that you don’t have to create it! It takes some effort up front to encourage your customers to post it, but once you have a system in place it becomes quick and simple.