How To Use Instagram’s New Features (Zoom And Stories) To Make Money For Your ECommerce Store
These are some pretty massive updates – people have been waiting for Zoom forever, and Instagram killed Vine with their inclusion of short videos. Are they going to kill Snapchat now as well?
Maybe they will, maybe they won’t. Either way, these updates are huge for your store and deserve some attention. This post comes in three parts (you can click them to skip to that section):
What Zoom And Stories Do
First, we’ll start with the new Zoom feature.
It does exactly as you might imagine – you’re now able to zoom in on photos. Many Instagram users (myself included) have been frustrated with the lack of such a simple and wide-spread feature, and Instagram finally caught up with the times.
Next, the more exciting update – Stories.
The Instagram Stories update is an almost exact replica of Snapchat. Basically, you’re now able to take quick snapshots and up to 10-second videos and post them to your Instagram story, where they will stay for up to 24 hours.
The difference between a story and a regular photo or video upload? Users can’t like or comment, and they aren’t permanent unless you save them to your profile. You’re also not limited to how many you can post – which potentially means more customer engagement.