How To Use Live Video In Your Marketing Strategy
[See the original post written by Bill Widmer in the Photoslurp blog]
Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live.
Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business can’t be ignored.
It’s all in the stats: People spend 3x longer watching live video (on Facebook) compared to non-live video.
In fact, in 2014 Facebook CEO Mark Zuckerberg said, “In five years most of Facebook will be video.” That was already two years ago – five years is closing in fast.
Facebook isn’t the only social media platform vowing for live video. Periscope has been around for a few years now to add live video to Twitter, and Instagram recently launched live video for Instagram Stories.
The jury’s out: Live video is here to stay.
Live Video: Why Is Everyone So Obsessed?
Facebook described the appeal perfectly: “Broadcast to the largest audience in the world with the camera in your pocket.”
What more could you want?
Well, actually, there is more you should know about. Live video is such a huge hit because of the constantly growing levels of social video.
Facts You Need To Know About Social Video:
- 59 percent of executives would rather watch video than read text, according to Forbes
- One-third of all online activity is spent watching video