Luisana Cartay en Social Marketing Solutions, Digital Marketing, Marketing CMO • Photoslurp 1/12/2016 · 5 min de lectura · +600

How To Use Live Video In Your Marketing Strategy

How To Use Live Video In Your Marketing Strategy

[See the original post written by Bill Widmer in the Photoslurp blog]

Explosions, intense debates, car chases, and comedy – what do they all have in common? They’re way more interesting when they’re live.

Live video has always intrigued people, and it’s quickly popping up as a major strategy in marketing plans everywhere because of how easy it’s becoming to create and promote. Live video for business can’t be ignored.

It’s all in the stats: People spend 3x longer watching live video (on Facebook) compared to non-live video.

In fact, in 2014 Facebook CEO Mark Zuckerberg said, “In five years most of Facebook will be video.”  That was already two years ago – five years is closing in fast.

Facebook isn’t the only social media platform vowing for live video. Periscope has been around for a few years now to add live video to Twitter, and Instagram recently launched live video for Instagram Stories.

The jury’s out: Live video is here to stay.

Live Video: Why Is Everyone So Obsessed?

Facebook described the appeal perfectly: “Broad