Landing New Customers With Modern E-Commerce Content Marketing
In case you haven’t noticed, content marketing has evolved.
Far gone are the days of text-only blog post and spammy article directories. Modern ecommerce content marketing is about crafting various forms of creative, compelling content in hopes of attracting new customers and clients.
While uncovering new business is at the forefront of any ecommerce brand’s marketing efforts, content creators must understand the wants and needs of today’s consumers. Among those desires, perhaps three most important include:
- Reaching potential clients and customers on-the-go, thanks to the explosion of modern mobile users (four out of five which are actively using their smart phones to shop)
- Striking imagery and visual content: sooner rather than later, visual content will dominate the blogosphere alongside our social feeds (for starters, content with relevant images receives 94% more views versus content without visuals)
- The expectation of brands to cater to the needs of individuals: millennials especially desire a personal touch when it comes to the companies they follow and frequent
In short, modern content needs to be quick to digest and easy on the eyes, all while maintaining a voice that speaks loudly.
With fierce competition and so many options available when it comes to what we create and how we share it to the world, brands are tasked with working smarterrather than harder when it comes to content creation. By understanding the following ecommerce content marketing strategies, you can emphasize your brands’ strengths and put your business on a pedestal to pull in potential clients.
Ecommerce Content Marketing On-Site
Blogs are far from a dying breed: if you’re looking to grab the attention of potential customers and make the most of your SEO efforts, you’re going to need a killer on-site content. The question remains: what pieces of content will speak most to visitors? Consider the following as a solid starting point for a livelier, creative blog that drives conversation amongst your audience.- Storytelling
Ecommerce Content Marketing Via Social
Social media is a critical component of marketing for ecommerce sites. Specifically, visual content is taking the social sphere by storm: the more images and videos you can create surrounding your brand, the better.
But the wealth of social sites out there creates a conundrum for brands: that if, where should we focus our efforts and what kind of visual content best suits our business? While the answer may vary based on your industry, products and resources, consider the following as a solid starting point.- Youtube
- Pinterest, Tumblr and Beyond
Read all that Brent Barnhart has to say about it in the full article HERE!