Magendar Rajasekaran en Directors and Executives, Sales and Marketing, Sales The B4B Guy, Client Engagement Expert • Agility Nexus 8/10/2016 · 3 min de lectura · 2,7K

B2B is dead. B4B is born.

B2B is dead. B4B is born.
(Reading time - 4 mins. Lengthy post but intriguing)

    Isn't it a bold idea?

    What's in a title? Maybe everything.

    Something that is very personal and possibly deep. A worldview that can shift our thinking and inspires us to do few things totally different.

    Nah. How can that be? How is it possible?

    How can you change a word, a preposition, 'to' and replace it with 'for' and call it a game changer?

    We have seen it all. Haven't we all been in business far too long to be moved by play of words. A small change from 'To' to 'For' means nothing.

    Well, I don't think so. I will tell you why in a moment.

    Here is the bold idea again: 'B2B is dead. B4B is born'.

    Now let's dive deep inside and explore the nuances that can help shape the idea.

    Defining Business to Business (B2B)</