Maria Huges in mobile app development, Mobile Apps, IT - Information Technology Marketing Expert • Cerebrum Infotech Dec 8, 2017 · 1 min read · +300

How to Engage and Retain Users in Your Mobile App?

custom software applicationsHow to Engage and Retain Users in Your Mobile App?

Mobile application world is rapidly developing. Competition is so high that over 20% of applications are utilized just once and left thereafter. Smartphone users already have many applications installed and it’s simple for your application to get lost in such competitive marketplace.

Basically, in this competitive marketplace, just investing resources into an application isn’t sufficient; the application needs to fit in the organization’s goals while doing justice with to its reputation, and it must be backed by a solid marketing strategy.

Here are few tips for getting the attention of your customers towards your app in which you have already invested your valuable time and money.

First Impression Is Most Important

The fact that huge numbers of applications get utilized just once poses a challenge before the application developers to make the first impression worthwhile. The most recent trend in the application world is to launch a guided tour to present the application and exhibit what the application brings to the table. The concentration of the application developers before launching custom software applications should be on simplicity and better user experience; however, it is a challenge to accomplish it.

Hit the Target with Analytics

Nobody likes to receive useless and irrelevant information and waste their time. So you should try to deliver important, targeted and quality content to your app users depending on their in-app behavior, preferences and demographics.

Read original content here: http://ceoworld.biz/2017/10/31/how-to-engage-and-retain-users-in-your-mobile-app/