Interview no-shows and why they are becoming more common

By Mark Stephens

Interview no-shows and why they are becoming more common

I just read an interesting thread in a LinkedIn group and it reminded me that the issue around interview no shows has been around for a very long time and is not just a blight on modern recruiting, but the situation has been exasperated in recent years for several key reasons that I will aim to explore in this article.

Firstly, and most importantly, there are significantly more passive searches taking place online by individuals who are not really committed to moving jobs.

Google alone has seen a significant increase in job related searches of nearly double in the last 10 years, with more than 15 million unique job related searches taking place from UK IP addresses each month. That’s half of the working population doing at least one job search  every single month.

Add into the equation, the massive increase in demand for around 500 skills sets and the instant gratification, throw away attitudes of X, Y, Z generations and you have the foundations to the cause of this issue.

Research into human behaviours, especially those associated with the passive audience, provides very strong evidence to support our conclusions that a massive mindset shift has taken place in the last 10-15 years, where recruitment traditionally operated based on a set of ‘logical’ foundations, whereas the most effective campaigns being run today operate on the basis of an emotional sell.

(BTW – I define a candidate as passive if that individual is not committed to moving jobs, in the same way that if you go onto Right Move to look at houses when you are not actively looking to sell your current house, then you are a passive house viewer).


Going back to this transition in mindset though; In the past, when a company wanted to advertise a job,