The Health & Care Industry's Big Recruitment Wake-Up Call
By Mike Molloy
There is a sector of closely associated industries that struggle constantly with the recruitment of suitable staff and sometimes even more to retain them. The Medical, Health and Care sectors have for some time been heavily dependent on agencies and overseas workers and suffer from much higher than average attrition levels especially within the first year of employment.
Nurses and Care workers are in huge demand but suffer traditionally from relatively low pay (especially within the public sector) and therefore retention of staff can be difficult. A high staff turnover is in no one’s interest, least of all those patients being cared for.
Recruitment and job advertising within this marketplace is extremely competitive and many companies and people find it very difficult to operate within it for this reason.
Job adverts typically receive relatively low numbers of suitable applicants and we have established that higher than average attrition levels, especially within entry level roles, are caused mostly due to recruiting the wrong type of people. With best intentions to ensure that a business or department is sufficiently staffed, behavioural and cultural alignment are often overlooked just to get vacancies filled.
In our efforts to help and work with various companies within these sectors we have consistently identified the same set of issues, that can be rectified relatively quickly:
- Poor quality advertising copy
- A lack of budgets for online media advertising
- Advertising in the wrong channels
- Slow response times to applicants
- Poor quality applicant experience
- Lack of appreciation for the high levels of competition for the best applicants
- No cultural or behavioural assessments taking place
- Staff retention issues in the first year of employment
- Poor induction and training process
- A lack of training
- Undervalued staff and low moral
We have identified many problems that exist in recruitment for th