mathew peterson en Shopping, Marketing Shopping Center, Personal Shopper 12/3/2018 · 2 min de lectura · ~100

The Future Of Online Grocery Shopping

Gone are the days when one used to make frequent visits to the supermarket or the grocery shop to purchase their everyday needs. With the development of technology and with the emerging apps and websites, this situation no longer exists. Online grocery shopping is trending amongst many people. The online grocery market of Europe is assured of growth. The grocery market in Europe is valued at above trillion euro. Online grocery shopping offers amazing opportunities for the retailers, but somehow the development is not as fast as expected. There are a lot of factors that have an impact on the growth of online grocery shopping like the demand constraints, buying behavior, technical issues and others.

Europe is on the fence of Online grocery shopping

Just because European Online Grocery Shopping market is behind the curve by quite a margin, it does not mean that they don't love to do online grocery shopping. In fact, many of them love to save their time by doing online grocery shopping. But convenience is not the only factor considered by the consumers when it comes to online grocery shopping. They also look out for high-quality products, the range of products and their price.

The Future Of Online Grocery Shopping

The Growth of online grocery retail

According to a recent report, a few of the European countries marked remarkable growth in the online grocery sales. This reason for this growth was said to be the use of new business models and the entry of new players in the market. Such a growth lead to higher consumer adoption and increased market value.   

Demand constraints

The quality of the groceries acts as a major barrier for online consumers. Many would love to see and touch the products before buying them. The second reason that restricts online grocery shopping is the extra charges which the consumer is not willing to pay. And finally, the most important reason is people do not trust online payment methods.


Supply constraints

The retailers need to make substantial investments to be successful. A perfect product data exchange system needs to be in place to make the order manageable. Retailers in Europe face a major difficulty in choosing the most efficient business model. The lack of demand also affects the supply.

The rise of pick-up point network or click and collect in Europe

One of the highlights of the online grocery shopping in the recent years is the development of pick-up point network in Europe. It marks the tipping point of online grocery shopping. It provides advantages to both the retailers and consumers. It helps retailers to enter the online grocery space with ease and it is also cheaper for them when compared to home delivery. And retailers who already have an established online grocery store are expanding their pick-up point networks so that they can reach even the less populated areas in the country. Some European retailers like Tesco, Carrefour and others are expanding their collection points to provide more flexibility to the shoppers in how they receive their orders. A few other retailers like Gluckon, an exotic supermarket Wien, who are new to the market, are planning to offer "click and collect" benefit to their shoppers.

The future of online grocery shopping in Europe is expected to grow rapidly and people will buy more products from various online websites as it provides them the ease and convenience to choose among various groceries. If you're looking for the best online grocery store in Vienna, Austria? Gluckon is your ideal destination. They offer a comprehensive range of Asian food online, Vienna at high quality and ensure timely delivery of the products at free of cost. Enjoy the convenience of online grocery shopping with Gluckon.