How Can You Fill the Trust Gap in Your On-Demand Babysitting App?
Find out how your newly created on-demand nanny app can overcome the so-called "trust gap" and solve a chicken-and-egg problem that most Uber-like apps face. Check out a full article:
Do you remember those challenging times when your mind was occupied by a million questions: How can I start my own nanny app? Whom should I attract first to my Uber for babysitting: parents or caregivers? How can I make my app viral? It’s not a secret that recommendations run the babysitting world, and parents are still afraid of hiring somebody through an app. To overcome this hesitation, you need to find a special instrument that will incentivize parents to use your app and keep using it.
You’ve probably already seen heaps of marketing tools to attract users, such as loyalty programs and bonuses. UrbanSitter, for instance, offers a splendid referrals program: invite a friend and get $35 off your next nanny. Most of these tools work, of course, but in our article we want to try another tack and shed light on the technology side of user engagement.
[Image source: UrbanSitter]
Everything starts with an MVP
In numerous interviews, Lynn Perkins, CEO of UrbanSitter, admits that her future “Uber for nannies” began with an MVP. We definitely want to decode these three letters now.
A Minimum Viable Product, or MVP as we just called it, is a product fitted with a minimum set of features that your app needs to survive and stand out from the crowd of competitors. But an MVP doesn’t mean that your application must be crude. You need to determine all the features you would like in your app and choose the essential ones.
The main goal of an MVP is to check the viability of your app, that is, to make sure that people want to use your product. Although you can have tons of ideas that seem genius at first blush, you can’t divine the future. “We must learn what customers really want, not what they say they want or what we think they should want,” says Eric Ries, author of The Lean Startup.
An MVP helps you save time and money and gives you the opportunity to launch your product as soon as possible. By gathering feedback, you can evaluate your idea quickly and add further updates.
In most cases, babysitting apps are platforms. Such platforms facilitate the gig economy where customers hire independent workers for short-term engagements.
Hence, while developing an MVP, you should think in terms of platform business models. You have to pay attention to the value that you will provide your users, not the features. You should also figure out how to facilitate interactions between users at a high level. Your core value must lay the base for these interactions.
Before or during the MVP stage, you’d better consider the main ways that users engage with your app. It’s a huge mistake to think of promotion only after you’ve already released your app. If you do, you’ll end up with mere marketing approaches, whereas you could be building tools into your app to promote your product. To correct that mistake, you’ll spend additional money.
But what do we mean by ways that users engage? And whom should you invite first to your “nanny Uber”? Let’s discuss these questions.