How to Build a Food Delivery Startup. A Go-to-Market Strategy for Developing an On-Demand Delivery App Like Postmates
In a world where everyone is busy, food delivery is an everyday necessity and a thriving industry – an industry that has been transformed with the arrival of Uber-like mobile apps. It would seem that the food delivery market is already divided among industry leaders – GrubHub, DoorDash, UberEats, Amazon Prime, and Postmates – but new apps keep joining the competition.
New food delivery startups fight to survive in an overcrowded market and face similar challenges when promoting their unique food delivery service. We decided to look at the most common problems that stand in the way of a successful food delivery app.
Main challenges of building and promoting food delivery apps
Food delivery startups face four major challenges:
1. Choosing the right target audience
Food delivery startups begin with the assumption that everyone likes delicious meals and the convenience of having them delivered to the door; but defining your startup’s target audience goes way beyond that. Within the food delivery industry, there are many types of services you can offer: you can deliver groceries (bread, milk, and eggs); you can deliver curated “menus” that fit a diet, along with the necessary ingredients (everything you need for Pad Thai, including the recipe); or you can deliver prepared foods (caesar salad, burgers and fries). Each of these options meets the needs of a separate target audience.
Who do the most successful food delivery apps target?
Apps like Instacart target busy professionals who want healthier options from upscale grocery stores like Trader Joe’s. Instacart doesn’t deliver cooked foods, and it’s not an app that hungry college students will use late Friday night to order pizza.
UberEATS is all about making tech-savvy millennials happy. Operating in the biggest US cities (as well as a number of European cities), UberEATS delivers a wide selection of foods.
Postmates is similar to UberEATS, and shares the same target audience, millennials. But Postmates has widened their reach by offering to deliver anything, not just food. In fact, some orders through Postmates are really small: maybe you forgot dishwasher liquid or a bar of soap when you went to the store. But these small orders are what keeps Postmates running, as they guarantee a constant supply of orders for their couriers.
See a full post: https://yalantis.com/blog/how-to-build-an-on-demand-delivery-app-like-postmates/