How to Write ‘Eye-Catchy’ Product Descriptions?

A product description can be best defined as a set of information regarding a particular product. It consists of the introduction about the features, quality, and level of performance of a product.

An amazing product description can increase the sales of a product by making the shopping choice easy for the customers. Today, a lot of online shopping portals are emerging at a rapid speed and thus, effective product descriptions have gained a wide prominence.

During the start of my career as a writer, I have faced numerous challenges while creating a unique and attractive product descriptions. But with time and experience, I learnt that each product description has its own style and tone and it should differ in the ways of expressing. I will take this opportunity on the platform of beBee to discuss about how to write amazing and engaging product descriptions.

• Design an outline before writing – Do not jump directly into the creation of one description. Spend some time on drafting a rough outline about the product which conveys only the necessary information about the product. The description should carry the basic information such as the features, benefits, quality, size, and terms and conditions. This will give a systematic outlook.

• Images – Always remember that an image can speak a thousand words but a creative content, still rules the digital world. Keep the description crisp and avoid unnecessary jargons and paragraphs. The content should go on the floors along with a beautiful and message conveying image of the product. Quality images and well-structured content can bring in number of audiences.

• Emotional and Descriptive words – Emotional words are often descriptive in nature. Descriptive words can describe the product in various innovative ways. Before writing, make sure that you stand in the shoes of the customers and think from their point of view. A good content can easily change the decision of the customers and will persuade them to buy the product. Emotions are a powerful tool and they can easily attract a lot of targeted audiences.

• Avoid plagiarism – Always verify your description before the final posting or publishing. A duplicate can ruin your business forever. You can utilize various plagiarism checker tools available online and cross check your content during the final scrutiny. If you find any duplicate error, try to re-write the content and make it unique and engaging.

• Keywords – Carry out a research on the keywords that would perfectly match your description. Utilization of effective keywords can give a wide reach to your description content and can make the product widely popular among the target audiences. The tile of the product description should have keyword to boost up the ranking.

Product descriptions are the backbone of successful e-commerce websites. Hence, it is mandatory to follow the above tips in order to gather a maximum number of targeted audiences.

Please feel free to share your tips in the comment section.