Megha Verma in mobile app development, mobile app, Mobile Marketing Feb 25, 2019 · 1 min read · ~100

How to Increase your Brand Engagement with Intelligent Apps?

A survey done by Gartner reveals that an approximate of 200 companies across the globe will go ahead with intelligent apps in 2018. This statistic makes it evident that companies are now relying on intelligent apps to enhance their brand engagement.

In fact, business experts also say that artificial intelligence is going to trend in all the sectors, especially mobile apps. So, if you are a marketer looking to boost your ROI, it is high time you invest in intelligent apps. It doesn't only automate all the task and reduce human efforts, but also retains customers and drives more conversions.

How to Increase your Brand Engagement with Intelligent Apps?

To put it in other words, incorporation of artificial intelligence in mobile apps have helped businesses pave new avenues of success. In this context, Siri is a perfect example of amalgamating AI with mobile apps. It's amazing how it adapts to the user’s command and delivers exact results. Therefore, no matter what kind of business you have, an intelligent app is all you need to satisfy your customers. It will help you have an edge over competitors for sure.

Want to know more about the benefits of AI-driven apps? Here’s how it can help you. Take a look.

Serves as a great way for enticing customers: Artificial intelligence technology driven apps helps marketers serve their customers better. It helps in extracting customer information by using various algorithms. In fact, it digs deep into online traffic and point of sales. Such insightful data helps marketers understand customer needs better and entice them to make a purchase. In short, intelligent apps help businesses maintain brand loyalty and connect with customers in a better way.

Leads to better predictions: Another great benefit of intelligent apps is its accurate predictive feature. It is especially helpful for e-commerce apps where artificial intelligence sends customers relevant notification at the right time. From analyzing the past purchase behavior of customers to getting hold of their browsing history, an intelligent app does it all. This, in turn, leads to better prediction and immense customer satisfaction.

Offers analytical features: The analytical capability of AI-driven apps are top-notch. It doesn't only help extract customer information, but also gets a hold of the competitor’s data, the latest trends along with real-time information about industry practices. Besides, it also gives marketers the chart-based feature of the analysis. This helps them do a comparative analysis between past and current business trends and plan their strategy accordingly.

Improves interaction: The machine learning feature of intelligent apps improves interaction with customers. Since it delivers the exact information about customers, personalizing the marketing strategy becomes easier for marketers. This, in turn, facilitates intelligent communication between businesses and customers.

Provides relevant content: A mobile app incorporated with AI delivers relevant content to the customers by taking various customer data into account. From the right recommendations to tailored discounts and offers, it gives the customers everything and enhances brand engagement.

In conclusion, intelligent apps are the need of the hour. In this context, Cortana, Siri, Google Assistant are great examples of AI-driven apps. They have changed the way businesses interact with customers. Therefore, if you wish to make your business excel, go ahead and develop an intelligent app for it.




Jerry Fletcher Feb 26, 2019 · #1

Megha, 200 companies across the globe is like a mote in God's eye. The gazillions of small and medium size companies can only imagine having the kind of capability you are talking about. How do they cope with this solution for the extremely wealthy multinationals? My answer would be a combination of people that are truly engaged with a corporate culture that allows creative decision making by those that are in direct contact with customers via the best technology available. What do you think?

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