How To Optimize Your Mobile App User Experience With These Steps
When you log on to Google Play store and insert a keyword, you will notice the following: several apps that provide the service related to the searched keyword will pop-up, the app with the most downloads will rank higher than others.
If you are patient enough to check-out a few of the apps before settling on one, you may stumble on the comments/review section and find what users think about the app. Some users will express their satisfaction with the app and commend the developers, while other will complain about one feature or the other. You will read phrases like “it is too slow” “…has too many ads” “this app sucks” etc.
Everything you saw and read makes up what we call the “User Experience.”
In mobile app development, User Experience is simply the overall perception of your app in the eyes of the end-users.
It is so important that it accounts for the success or failure of mobile apps in the app stores.
Every good mobile app development company knows the importance of User experience in determining the success or otherwise of their mobile applications. Hence, they hire dedicated developer to ease this process. Thus, they strive to create apps that would be useful, usable, findable, desirable, valuable, accessible and credible.
Below are a few strategies app developers that are trying to optimize the user experience of their apps to meet the expectation of their end-users can implement.
1. Simplify the registration process
Most times, the first contact a user has with your app is on the registration page. The experience here would determine whether the user will stay or leave. If your goal is to make them stay, you need to make the sign-up process easy for users. How do you achieve that? First of all, do not demand too much information from them. Ask relevant questions with a limited number of fields. Secondly, mobile devices have smaller screens so the user may easily get frustrated with having to scroll up and down inserting all kinds of data and drop your app. To salvage the situation, make text larger. Thirdly, some users are too security conscious that they are skeptical about apps that require too much information. For example, credit and billing information is not necessary for social media apps, unless the user intends to run sponsored ads.
Also, if you will be using emails to confirm registration, ensure that the app to e-mail navigation is seamless. If you hire dedicated developer, this should be considered.
Nobody loves to be kept in the dark. Everyone wants to be carried-along. From experience, we have seen that users love to perform tasks quickly. They have zero tolerance for ambiguity. For instance, let them know that their file; has started downloading (34% remaining), has been paused or the download could not be completed, etc. If your app needs additional time to complete a task, the user should be notified. Steady communication between the app and the user reduces the risk of your app being deleted.
3. Your App should integrate with other apps
So, you have invested so much time and money into turning your amazing idea into a mobile app your users cannot resist? Great! However, irresistible app of yours is, it is one among many other apps on their mobile devices. Your app would be worth more to them if they can share posts with their Facebook or WhatsApp friends without having to log our or ‘copy’ and ‘paste.'
4. Create User-focused Error-free Apps
Amidst stiff competition, every mobile app development company seeks to remain relevant in the industry. They hire dedicated developer to help them stay on top of their game. Thus, some of them end up creating apps that are focused on meeting their organizational goals, instead of apps that would help the end users perform tasks easily.
The reason people download your app is primarily that they need it to help them perform tasks and meet their needs.
If your app falls below expectation, then it will be deleted. Sadly, many apps have one problem or another. They either crash as a result of too many bugs or take too much time to load or even drain battery life. Statistics show that a large percentage of the users only re-try a mal-functional app once or twice before deleting it.
Hence, at the developmental stage, you need to research on the needs and expectations of your target audience and prioritize the core features of your app to suit them. If for instance, you are developing a ‘Camera App,' your target audience is mainly the young people, especially the females. There is no need focusing on in-app purchases or other less important features. Focus on features that will make your users enhance their looks. If the app has Social media links embedded in them, you are definitely on the right path.
Most of your users will access your app on their mobile phones. You need to ensure that your app works effectively on different mobile devices. This will encourage many more users to download your app.
5. Your app should also be easy to understand and navigate through
No one wants to waste too much time trying to understand or navigate through an app. Users typically drop apps without hesitation when they are having trouble understanding the app from the get-go.
As a developer whose desire is to attract and retain users, your goal should be to show the user how they can use your app to meet their needs as quickly and efficiently as possible.
To achieve this, you can use tutorial videos and slide shows to show the users how to utilize those amazing features embedded in your app fully.
Another area you must consider is the sign-up and registration procedure. It is always better to keep the whole process very simple. If possible, make provision for your users to register on your app using their Social Media accounts.
6. Help them find what they’re searching for
Users want to easily search for and find information on mobile apps especially e-commerce and other related business apps. Any app that reduces their search effort through In-App search is sure to satisfy their needs and increase conversion rates.
You can integrate keyword search with autocorrect, autocomplete, dynamic filtering, search criteria form and ‘Recent Search’ features to simplify the search process. Other ways you can help them find their way through your site is to include FAQs, Instant Messaging or Live support.
People place more value on Apps that help them find what they seek other than those that do not.
User_experience enhancement is a continuous process. A good mobile app development company must consider UX at all stages of app development. By following these strategies, you can cost-effectively enhance the user experience of your mobile app.