How to recover from a Google Penalty by removing toxic links
Toxic links are unnatural links which deteriorate your site’s ranking. Google’s Penguin Update focuses on penalizing the websites which have such toxic links.
If a website has a huge database of these links, you need to rework your SEO strategy.
There are companies which work with spammy links as these give an instant boost, but ruin your business in the long run.
There are many examples of companies not keeping themselves up to date with the best industry practices. They don’t work according to the webmaster’s guidelines.
Why do You need to Remove Bad Links?
Toxic links can have a negative impact on your SERP rankings.
If Google sees your site has a high density of these links, you will be excluded from the database.
If you don’t remove toxic links, you are waiting to get the penguin penalty.
How to Identify One?
There are different ways to find a toxic backlink.
It’s obvious; you got a Google Webmaster Warning related to Toxic Backlink because you have one on your site. Another easy way to point out these links is a sudden decrease in organic traffic. This means you got the penguin penalty because of bad links.
If you find yourself in any of the situations mentioned above, it means you got these links, and you have to use the Google Webmaster Tools to get rid of them.
There are other ways to identify these links including Majestic SEO, SEOmoz, and even Ahrefs. They will give you a list of your toxic backlinks.
The best way to find bad backlinks is looking at the end of each link and sees where they come from. Most toxic links come from the following sites:
· Spam sites which are created with the sole purpose of link building
· Site not indexed by Google
· Link Networks
· A site that has Malware Content
Removing These Links
As you have identified these links, you need to clean them at the instant! To do so, you have to follow these steps!
Contact Site Owner
There are some links which you won’t delete yourself. Check out this article here Therefore, it will be prolific if you get in touch with the webmaster of the site, you have to file your query, and ask for their feedback time.
When you got a load of bad backlinks, you can ask Google to oversee them. This is only applicable after you have done everything else in your power.
Remember, getting the other bad links removed won't get you out of the penalty, and you will still lose business. This is why you have to remove each link manually.
Once you have cleaned up your site, you can ask Google to reconsider. Put simply, you are admitting your mistake, and you have everything in your power to redeem yourself.
If you disavow anything, it won’t do you any good. So, you have to be honest and wait for three weeks before saying anything else. The best strategy is hiring a reputed SEO company to help you out.