How to recover from a Google Penalty by removing toxic links
Toxic links are unnatural links which deteriorate your site’s ranking. Google’s Penguin Update focuses on penalizing the websites which have such toxic links.
If a website has a huge database of these links, you need to rework your SEO strategy.
There are companies which work with spammy links as these give an instant boost, but ruin your business in the long run.
There are many examples of companies not keeping themselves up to date with the best industry practices. They don’t work according to the webmaster’s guidelines.
Why do You need to Remove Bad Links?
Toxic links can have a negative impact on your SERP rankings.
If Google sees your site has a high density of these links, you will be excluded from the database.
If you don’t remove toxic links, you are waiting to get the penguin penalty.
How to Identify One?
There are different ways to find a toxic backlink.
It’s obvious; you got a Google Webmaster Warning related to Toxic Backlink because you have one on your site. Another easy way to point out these links is a sudden decrease in organic traffic. This means you got the penguin penalty because of bad links.