Social Media and Sundance: A Powerful Combination
The Sundance Film Festival is one of the biggest and best film festivals in the world. Hollywood and international celebrities descend on Park City, Utah to promote their films and view independent films from around the world. A trip to Sundance is a bucket list item for many film fans, but they don’t have to make a trip to Sundance to enjoy the film festival. Thanks to social media, film lovers from all over the world can experience the Sundance Film Festival online. Here is a look at the ways that social media is improving the Sundance Film Festival.
Watch Sundance Entrants Online
While you cannot watch feature films online, there are short films that screen at Sundance that you can view while the festival is going on. The film festival’s Screening Room channel on YouTube posts several of the short films that are accepted each year. This is perhaps the most powerful way that social media can be used to experience the delight of the festival without ever setting foot inside a home theater in Park City.
Experience Live Sessions with Huge Stars
One of the coolest things about the Sundance Film Festival is that it brings together so many talented entertainers in one place. The festival has capitalized on this by gathering together big name stars for live interview sessions that are free to watch on their Livestream channel. These sessions often put together interesting combinations of actors. For example, one recent Livestream session from the festival put together Tony Danza, Julianne Moore, Joseph Gordon-Levitt and Glenne Headley to create an entertaining mix of personalities.
Download the Sundance App
The best way to keep track of everything that is going on at this the festival is to download the official Sundance app. It is available for both iOS and Android, and it comes with a wealth of valuable content. The app provides a real-time schedule of events and screenings at the festival. It also provides information about attending. One of the best features of the app is that it notifies users when films from the festival are due to be released in theaters.
Follow the Reactions
In this day of social media where everyone is online at all times, it doesn’t take long for the reaction to films to become widespread. From the moment that viewers leave a screening at Sundance, they are instantly tweeting and posting Facebook reactions to the film. This can have a powerful effect on the films screened at Sundance. When a good film is well-received, its promotion through social media can increase the amount that studios are willing to pay to secure its distribution rights. Likewise, poor films that generative negative responses in audiences will often fail to find distribution, saving mass audiences from wasting money to watch them in theaters.
Helping Stars Connect with Their Fans
Celebrities, especially the older ones, can often be a little clueless when it comes to social media. That is a shame since social media is a great way for stars to connect with their fans. At the Sundance Film Festival, social media platforms like Instagram and Facebook have booths where celebrities can stop by and learn how to use social media to reach their fans.
YouTube has one of the biggest social media presences at Sundance, and they do everything they can to share the experience online with those who can’t attend. One of their best features is a series of filmmaker panels with directors and producers. This awesome feature gives fans a behind-the-scenes look at what goes into bringing the films they love to life.
If you want to experience all the excitement of the Sundance Film Festival without making a trip to Utah, then social media is here for you. As you can see, there are multiple ways to enjoy the festival via social media. There are so many options available that it almost makes you feel like you are there.