Why should eCommerce businesses invest in Progressive Web Apps (PWA) in 2020?
Brands using PWAs notice an increase in the page views by 134%. Improved technology and design result in delivering an enhanced shopping experience. Mobile eCommerce is expected to reach $338 billion in 2020 in the USA. According to Gartner, mobile app leaders should plan for PWAs for digital commerce solutions.
Mobile retail eCommerce sales in the US from 2013 to 2020 (in billion U.S dollars)
Let’s take this example. James came across an ad showcasing a trendy jacket. He clicked on it and a website popped up on his mobile phone. It promoted him to download the app.
As he had been using an old mobile that ran out of space, he left the website and got indulged in his routine tasks.
This can happen to any eCommerce vendor who owns a native mobile application for selling products or services online. Progressive Web App development services can resolve such problems and help eCommerce business owners increase their profits. PWAs work well on all the major devices, browsers, and operating systems to deliver an immersive shopping experience to the users.
PWA – The future of eCommerce
In our busy lives, we need easy access to all things. There’s no secret that mobile devices have become an inevitable part of our daily lives. Mobile commerce is changing the online shopping habits of users. Progressive web apps (PWAs) deliver native app-like experiences and functionality along with amazing digital experiences. Without downloading a mobile app, users can browse the content on the web and complete a purchase too. PWAs offer features to send push notifications, deliver sleek user experience, and speedy caching.
Some history about brands that adopted PWAs
- When Flipkart replaced their mobile website with a Progressive web app (PWA), they noticed an increase of 40% in user engagement.
- Pinterest experienced tremendous lift across ad clickthrough rates.
- AliExpress, eCommerce platform from Alibaba, witnessed an increase in their conversion rate by 104%.
Why should eCommerce businesses use PWA?
We all know that there’s a cut-throat competition in the eCommerce industry. Most of the eCommerce websites have a native app to make it easier for users to shop with their mobile devices. Though native apps allow users to purchase products easily and quickly, they have some drawbacks. Native applications require some space and a good internet connection. Users who don’t have enough memory in their mobile devices may not be able to download native apps for shopping online.
On the other hand, PWAs don’t need to be downloaded on mobile phones and tablets. Users can access progressive web apps even when they have a poor internet connection. Shoppers relying on 2G, 3G, and low bandwidths would be able to purchase without any hassles with PWAs. If you own an eCommerce business, you should start looking for the best progressive web app development company for increasing conversion rates and revenues.
Top 5 Reasons why your business needs a PWA
Progressive Web Apps (PWAs) use modern web technologies to create unique mobile web experiences. Users can add a link to the home screen and enjoy great benefits.
1. Wider market reach
With the growing use of mobile devices for online shopping, PWA is a blessing for eCommerce businesses. A pair of hands always holds a 5 or 6-inch screen and so, your potential to reach masses increases when you hire progressive web apps developers to create an app for your business. Such apps need low space and can operate offline or in low bandwidths also. The offline capability of a PWA doesn’t test the patience of mobile users who have internet issues. In short, PWAs deliver a unique experience to the buyers.
2. Customer engagement and reengagement
As users do not have to register in an app store, Progressive web apps reduce the time to market. Such apps enhance the users’ reach and engage them more. These apps use push notifications and don’t require updating apps like native mobile apps.
3. Higher conversion rates
Did you know that you can spike higher conversion rates with progressive web app development? We all come across some websites that have slow transition times, payment failures, or network issues. This may frustrate the users and result in an increased cart abandonment rate. Progressive web app development services can help eCommerce business owners get rid of such issues and ensure smooth user experience.
PWAs eliminate the need of developing a separate mobile app. The business website installs itself on the mobile device of the user via special files known as Service workers. Every business that owns a website can develop a progressive web app for generating better ROI. You can hire progressive web app developers from AddWebSolution and save a lot of dollars on mobile app development.
A progressive web app is secured by default. As such apps are HTTPS-enabled, users are protected. Online payment transactions, customer information, and other confidential information can be secured with PWA.
In a Nutshell
Whether you are a startup or an established eCommerce business, PWA can help you deliver a sophisticated and smooth browsing experience. Giants such as AliExpress and Flipkart use PWAs to increase their conversion rates.
AddWeb Solution has spent thousands of hours building perfect mobile app development solutions for clients across the globe. We focus on tailored solutions using the best practices in the industry.