How Egoistic Entrepreneurs Make Money
Well, egoistic entrepreneurs use their mathematical reasoning to come up with sequential, cunning campaigns that are more or less concealed. Firstly, they think of a single product, raise appropriate awareness, make a blanket approach to reach wider audience, project potential benefits of the product on diverse media platforms, and finally, they launch the product either phase by phase or simultaneously everywhere to make it an essential commodity.
Perhaps, such entrepreneurs think of making campaigns more dominant by applying smart strategies in order to reach multiple regions. Every region for them is a potential market and they assume every inhabitant as a customer. If the product is launched successfully in a country, then the percentage of sales to the overall population equates to profitability ratio. Simple math, isn’t that?
Some entrepreneurs are far shrewd who turn nonsensical ideas into convincing campaigns and schemes. Initially, they identify some new product or service and try to offer it free or at a minimal price for a limited period. Once, the customer base increases over an estimated period, then they try to charge higher prices for their products or services.
Specifically, these entrepreneurs think how they can target an entire population, what customer segments are most profitable, and how well they can appeal the public so that they begin to spend money from their pockets. What matters to them if the value of a product or service is less or nothing at all, but all they want is to make a propaganda and positioning of their products and/or services and choose a target population. More people means more profitable customers.
On the dark side, there are duping entrepreneurs who create portfolios of products or services by using celebrity branding or celebrity testimonials. The price of a product or service alters from an average to abnormal figure because of promotional campaign, involvement of a celebrity and other expenses. For an example, a tall residential or business complex, with a famous person’s name, will draw the attention of wealthy people; thus, there’s an easy way for the real estate owner to upsurge the price of a single apartment or business unit.
In today’s world, human lives have become busier, more expensive and extravagant. And with the rise of consumerism and escalation in prices, the truth is that skillful entrepreneurs are profiteering from the consumers and filling their coffers.
At the end, it’s the helpless public that’s left to burdensome livelihoods. Now-a-days, it’s not just food, clothing and housing, but human lives are inclined towards many necessities and wants. It’s hard to be frugal, with soaring prices and rising expenses.
As the cost of living increases, even life is no cheaper when you want to live moderately with basic amenities. In fact, in places where there’s fragmented and weak economic growth, a common person cannot live a comfortable life, without any savings, additional income or means of subsidy.
Presumably, the egoistic and giant entrepreneurs across the world, in alliance with their allies such as financial brokers and top-notch advertising agencies, are holding the reigns of the corporate world. What will happen to legitimate, honest businesspersons? May be, if they cannot survive the cruel competition, they will lose their markets, funds and become bankrupt. On the other end, poor consumers have become merely victims, sufferers and silent spectators!
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ABOUT THE AUTHOR: Mohammed Abdul Jawad is a writer, blogger and poet.
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