Mohammed Abdul Jawad in Lifestyle, Professions, Workers, Careers, Healthcare beBee Brand Ambassador • beBee Affinity Social Network S.L. Dec 29, 2019 · 1 min read · 2.1K

How Egoistic Entrepreneurs Make Money

How Egoistic Entrepreneurs Make Money

Well, egoistic entrepreneurs use their mathematical reasoning to come up with sequential, cunning campaigns that are more or less concealed. Firstly, they think of a single product, raise appropriate awareness, make a blanket approach to reach wider audience, project potential benefits of the product on diverse media platforms, and finally, they launch the product either phase by phase or simultaneously everywhere to make it an essential commodity.

Perhaps, such entrepreneurs think of making campaigns more dominant by applying smart strategies in order to reach multiple regions. Every region for them is a potential market and they assume every inhabitant as a customer. If the product is launched successfully in a country, then the percentage of sales to the overall population equates to profitability ratio. Simple math, isn’t that?

Some entrepreneurs are far shrewd who turn nonsensical ideas into convincing campaigns and schemes. Initially, they identify some new product or service and try to offer it free or at a minimal price for a limited period. Once, the customer base increases over an estimated period, then they try to charge higher prices for their products or services.

Specifically, these entrepreneurs think how they can target an entire population, what customer segments are most profitable, and how well they can appeal the public so that they begin to spend money from their pockets. What matters to them if the value of a product or service is less or nothing at all, but all they want is to make a propaganda and positioning of their products and/or services and choose a target population. More people means more profitable customers.

On the dark side, there are duping entrepreneurs who create portfolios of products or services by using celebrity branding or celebrity testimonials. The price of a product or service alters from an average to abnormal figure because of promotional campaign, involvement of a celebrity and other expenses. For an example, a tall residential or business complex, with a famous person’s name, will draw the attention of wealthy people; thus, there’s an easy way for the real estate owner to upsurge the price of a single apartment or business unit.

In today’s world, human lives have become busier, more expensive and extravagant. And with the rise of consumerism and escalation in prices, the truth is that skillful entrepreneurs are profiteering from the consumers and filling their coffers. 

At the end, it’s the helpless public that’s left to burdensome livelihoods. Now-a-days, it’s not just food, clothing and housing, but human lives are inclined towards many necessities and wants. It’s hard to be frugal, with soaring prices and rising expenses. 

As the cost of living increases, even life is no cheaper when you want to live moderately with basic amenities. In fact, in places where there’s fragmented and weak economic growth, a common person cannot live a comfortable life, without any savings, additional income or means of subsidy.

Presumably, the egoistic and giant entrepreneurs across the world, in alliance with their allies such as financial brokers and top-notch advertising agencies, are holding the reigns of the corporate world. What will happen to legitimate, honest businesspersons? May be, if they cannot survive the cruel competition, they will lose their markets, funds and become bankrupt. On the other end, poor consumers have become merely victims, sufferers and silent spectators!

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ABOUT THE AUTHOR: Mohammed Abdul Jawad is a writer, blogger and poet. 

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Mohammed Abdul Jawad Dec 31, 2019 · #7

#6 Dear @Jerry Fletcher I am thankful to you for your corrective feedback.

Jerry Fletcher Dec 30, 2019 · #6

Mohammed, We have a language problem. Here's the way Merriam Webster defines Entrepreneur: “a person who starts a business and is willing to risk loss in order to make money.” If you changed the word entrepreneur for people in your post and your comment you would have no argument from me. the passion I have seen first hand in men and women founding companies does not allow for the behavior both you and I find abhorrent. In business as in life there is a small group of morally repugnant. Don't paint all business people with the same brush. It is unfair to them and to yourself. And so it goes.

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Mohammed Abdul Jawad Dec 30, 2019 · #5

#1 Thanks @Kevin Baker for reading and commenting.

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Mohammed Abdul Jawad Dec 30, 2019 · #4

#2 Dear @Jerry Fletcher My apologies to you – knowing that my post has saddened you. Not that I label all entrepreneurs as wrong. But I am talking about greedy, money-minded entrepreneurs who think in terms of investments and incomes alone. Neither they consider people and surroundings in humane ways nor reciprocate in abstract terms. Thanks so much for your review and clarifying feedback. May the Almighty Lord favor you. :)

Jerry Fletcher Dec 30, 2019 · #2

Mohammed, It saddens me that you see entrepreneurs as greedy and immoral judging by the tone of your piece. Some facts that disagree with your suppositions: 1. You can't sell anything to someone that doesn't want to buy it. 2. Want and need are two very different psychological states. 3.There is no product that can be sold to everyone with the exception of air and potable water. 4. In the United States, 80% of the businesses are small businesses. 5. Those small businesses are started by entrepreneurs. 6. Their companies are built with blood, sweat and tears, and privately held, often not becoming profitable for years. 7. As a professional marketing consultant, I can guarantee that their knowledge of marketing is not at the level you claim and that the soulless approach you espouse is a darkly imagined characteristic of large corporations that must produce gains on a quarterly basis to keep their stockholders happy.

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Kevin Baker Dec 29, 2019 · #1

@Mohammed Abdul Jawad

If a new product has to be presented as familiar before it will sell. And it must. We will continue to create and widen the gap between who we are and who we sell to the public. Great post. Very enjoyable read.

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