Matt Sweetwood en beBee in English, Retail, Education and Training Best Selling Author • Leader of the Pack Book 13/10/2016 · 4 min de lectura · 1,7K

Retail Intelligence: Profit from Education II

Published on Digital Imaging Reporter 10/12/16

Retail Intelligence: Profit from Education II

In my previous Retail Intelligence column, “Profit from Education: How to Build a Successful In-Store Education Program,” I discussed the steps needed to design a classroom space and how to go about filling the instructor role in a successful education program. In Profit from Education II, I address the steps, tricks and also techniques a photo retailer should take to build an effective and winning education curriculum.

I remind you that today, the store/sales/customer relationship is not very strong, since goods are available everywhere and the sales process doesn’t provide an experience or build trust.

However, when you educate a customer, you become their mentor and they develop a greater level of trust and attachment to you. And teaching them about the techniques and beauty of photography creates an experie