Personal Branding Or Not?
Everyone has a personal brand whether they like it or not!
What you choose to do with it is your choice.
Personal branding is something many people avoid entirely. Fortunately here on beBee people understand it’s importance and many people want to learn more about it and it's value.
It must fit with your career goals
You manage your personal brand to ensure the message you put out fits with your business and career goals.
A personal brand communications document
Building a personal brand communications document helps you to create a consistent approach to the wording you use to explain what you do, how you do it and who for.
The document I am referring to acts as a master plan for ALL your communications. It contains all the key elements you need to brief a PR agency, a podcast host or a television presenter. It is also used for all of your wording on social media channels or your Resume or CV or for being in publications.
Of course it is subject to change from time to time
But It is not something that needs to change dramatically. Unless you have new awards or a new role to add; you are probably better off investing your time in something else that brings you in revenue for your business or helps you to do a better job.
We are all unique so no approach is set in stone
I explain in the video below with stephan metral 🐝 Innovative Brand Ambassador how we all have a unique approach to personal brand building but the key elements are so crucial.
The key elements to explain clearly
1) What do you do?
2) What gives you authority and credibility
3) Why are you different & or better than anyone else
Obviously there are some other important elements that will make up your document and thankfully I have been working really hard to develop a course with a fellow IBM Futurist and tech entrepreneur in Canada 🇨🇦.
Here is the link to the marketing income lab training www.natschooler.com/bebee
We are offering a free months trial with no obligation. Please click here
If you would like to watch the video I did around personal branding with Stephane Metral From MybeBeeTV here it is :-
I would be delighted to hear your comments.
Thanks for reading and do message me if you need any help with anything.