Neco Turkienicz en beBee USA, Marketing Strategy, Content Marketing Co-Owner, Vice President, Creative Director • Video SEO Pro 11/11/2016 · 2 min de lectura · 1,0K

4 Tips To Boost Your Content Marketing with Video


4 Tips To Boost Your  Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these video interactions are helping drive increased revenue:

• More exposure: Video views on Facebook doubled from 4 billion in April 2015 to 8 billion in November 2015.1

• More mobile users: “Watch time” on mobile devices doubled from 2014 to 2015; it grew 60 percent overall in that same time.2

• Higher Email “Click-Through-Rate”: Emails with “video” in the subject line generated an average 19 percent higher open rate and a 65 percent higher click-through rate.3

• Better performance: Email campaigns with video content can drive up to a 200-percent higher CTR that similar campaigns without video.3

If you want to build a video-marketing program that drives awareness, engagement and revenue, you’ll need a well-thought-out plan that integrates with your company’s in