Neto Montana en beBee in English, LinkedIn, Writers Produtor Artístico Autonômo (Autonomous artistic producer in Neto Montana Artistic Productions) • Neto Montana Produções Artísticas (Neto Montana Artistic Productions) 11/1/2018 · 1 min de lectura · +500

Martinelli: work of art, decadence and rebirth

Martinelli: work of art, decadence and rebirth

Idealization and apex, 1920s

Whoever has been in the center of the great city of São Paulo knows what I am talking about ... a city located in the south of America and built by immigrants from all over the world, the largest colonies are Italians, Lebanese, Japanese and Germans after the Portuguese colonization. Those who come to São Paulo perceive the influence of other cultures, especially in civil construction. And the Martinelli building is an example of the rise and economic decline of one of the city's most influential Italian families at the beginning of the last century, as well as being the tallest building of the time, a landmark for its time. The Martinelli is a junction of architectural styles, has a bit of the French Baroque, Italian Baroque, English Gothic, Neoclassical, Art Nouveau and Rococo. A mixture of styles in a unique work.

Degradation and decay, 1960s

Due to a series of financial problems the family sells the building to the government of Italy at the end of the year 30. At the end of II War the city underwent a rapid progress in which a real estate boom in the region culminated, causing that which was before one of the main postcards of the city, lost space for other great buildings to its surroundings. In the 60s with the precarious administration and impoverishment of the region, the building is invaded becoming a vertical favela, scene of crimes and mysterious events ..


Rebirth, 1970s

Martinelli expresses well in his classic and elaborate details, the peak, decay and resurrection. Before a club and postcard often frequented by politicians, moguls of the era decay to bankruptcy, degradation and marginalization. At the end of the 70's the mayor of the time, Olavo Setúbal decided to save already the succumb work. With great police effort, he expropriated and revitalized the building. Who goes to the city of São Paulo and confronts Martinelli, realizes its magnificence.



Neto Montana 12/1/2018 · #2

#1 I liked your point of view, very deep. And it's the same point of view I have from here. I mentioned Martinelli to express exactly what you said about neglect. Martinelli was a landmark at that time and is part of the Brazilian 'history', and the building is in the center of the city of São Paulo, the center of any city is the landmark - the place where the story begins. And 'decay' when I quote in the article means 'forgetting'. Martinelli and the 'center of the city' have their historical value but the negligent ignorance arising from the lack of education and political neglect makes them forgotten. When I mention 'rebirth', it is the continuous effort of a few parties, to keep it alive so that it does not succumb again to degradation.

+1 +1
CityVP 🐝 Manjit 12/1/2018 · #1

It must be about 10 years ago when I went to São Paulo with my brother to meet his business partners there. My memories of the place was that I liked the city as concrete jungle (and since I was born in London - the concrete jungle is my natural home). I could see some of the architecture from the past that you rightly say hold great character, but what saddened me was the graffiti - and I could see at this particular time, whatever public policy was being executed was surely alienating certain members of the youth.

This I know because this was not graffiti that one see's in any urban center but graffiti painted at the top side of a building. These kids went up 15 or 20 floors to spray their identity that was visible from the square we were walking through. The main square itself should have been a showpiece place but then I noticed prostitutes lurking in the park area. This of course was only a first impression, but it was reinforced when my brother wanted me to accompany him to De Marco street to buy the usual tourist stuff, and our hosts told us not to go alone and that we were taking a risk going there by ourselves.

Yet it was no problem, other than I got separated from my brother and for a moment I realized I had no money, no ID and did not speak Portuguese, but then thankfully with so many people shopping there, I saw him - and ultimately I loved being in São Paulo, but i saw small signs of neglect from government officials - or at least the things that caught my eye told me that there must be some problem with public policies.

+1 +1