The Content Combat: 7 Things That Attract Millennials
As a business, you need to understand two things. First, at the moment, chances are that millennials are making the bulk of your workforce. Second, there’s a solid chance that they’re also making the bulk of your consumer base. For both of these reasons, it would be incredibly beneficial if you could base the bulk of your efforts on millennials. Still, how does one write content that appeals to millennials and, even more importantly, how does one deliver it to them in the best way possible? Here are the top seven things that attract millennials that you should focus on in order to get the most out of your marketing efforts.
One of the biggest problems that millennials have in the workplace is the fact that they feel like they’re not making a difference. In a way, this is a bit of wishful thinking. Well, at least not right away. It takes years for one to learn the trade and it will take them at least weeks to know exactly what they’re doing. However, a lot of them want to feel like they’re making a difference right away and, without it, they will never feel like they belong. In other words, what you need to do in order to apply this to the marketing world is to give them a chance of getting instant gratification through your content. Quizzes where it’s stated that only X percent of people will get it right or polls to show them where they stand are both great ideas.
Another thing you need to provide your millennials with are influencers that belong to their target demographic. Millennial influencers are the most obvious choice, however, in order to get an even greater effect, you need to do a tad more research on your target audience and try to figure out exactly what kind of millennials you’re dealing with. You see, a millennial, by its definition, can be anyone born between 1981 and 1997. As you can see, this is a huge age discrepancy and by treating them all as millennials you might go astray. Try to find those influencers and content writers that, more or less, match your target audience.
Communicate with your marketers
One of the things that we just have to stress out is the fact that a lot of businesses don’t tend to their own marketing. They don’t write their own content, they don’t handle their own SEO and they don’t draft their own digital marketing campaigns. This is often a smart move, seeing as how it gives these businesses a chance to focus on core-tasks and leave these subtle marketing tricks to someone else, someone who specializes in them. For instance, if you’re a Victoria-based enterprise, try to find SEO Melbourne agency to help you out. Just make sure to stress out how important it is for them to focus on the millennials.
Hire more millennials
People usually go beyond just reading your content. On your website, somewhere, you’re bound to have your staff displayed in full force. What this means is that you need to hire more millennials in order to represent your business as millennial-friendly. This goes beyond just your content. When looking for advice (such as the one stated in the title of this post), you could just ask some of your staff members. Also, if you need to have someone write about what it’s like being a part of the organization as a millennial, you have someone who can provide the first-hand experience. Overall, it benefits you in more ways than you can ever possibly imagine.
A customer as a protagonist
In your content marketing, you might want to resort to various storytelling techniques. While writing a story about your enterprise, the worst thing you could do is put your business, yourself or even your team as a protagonist. No, the protagonist is always the customer. They’re the central figure and you, as well as everyone in your employ, are merely agents (tools, if you like) that help them achieve their goals or resolve their problems. By painting a customer as a protagonist, you’ll already make a major stride forward.
Stand behind a cause
A lot of millennials feel the need to make a difference (which is something that we’ve already discussed), however, other than instant gratification, there’s one more way for you to achieve this. What they need is to feel like they’re a part of something bigger than themselves. So, just take a pick of the cause that suits your business the most and show them how, by supporting you, they’re also supporting the cause in question. They’re not interested in your bottom line, what they are interested in is A) what’s in it for them and B) how it will also make the world a better place.
Contrary to popular belief, millennials are neither lazy nor unwilling to self-improve. In fact, they’re amongst the generations that are the most likely to abuse the concept of microlearning to their advantage. Education itself can be a powerful tool in the hands of skilled content marketers. This is why if you manage to provide them with value in your content, they might just keep coming back. Give them a mind-boggling statistic or offer them the insight that will change how they see the world. All in all, make your content educational or informative and you can lure in more millennials than you’ve expected. Going for something entertaining is also a thing that works.
In the end, by recognizing millennials as a growing force in the world of tomorrow and by finding the right means to attract them to your cause, you’ll already make a major stride forward. This will increase both your staff and your customer loyalty, as well as give a substantial boost to your traffic, conversions and even sales. All in all, there are so many things that you can do in order to make your content more appealing to millennials. The above-listed seven things will definitely help but they’re far from all that you have available.