Behind The Dem’s Bold New Branding Campaign
Yesterday, the beleaguered Democratic Party unveiled a new rallying cry, and The Lint Screenmet with members of Hiley, Musgrove & Binburner, the famed Washington D.C. political marketing group, to discuss the making of the new branding campaign.
“We did extensive focus group testing,” said creative director Chip Musgrove, “and the winning slogan was A better deal. People liked the idea of a better deal for them.”
“It was very scientific,” added senior strategist Tom Hiley. “We asked a wide spectrum of citizens if they would prefer things like a better job, better wages, and a better future. Amazingly, almost a hundred percent of people said they would.”
“Not to be dismissive,” Musgrove said, smiling, “but people who didn’t want those things were obviously brain dead or total idiots. The interesting thing was A better deal tested even better than another proposed line, The absolute best, most tremendous deal ever. Incredible deal. A fabulous deal, believe me! People said that particular line sounded too much like a Republican promise.”
“Those guys are good,” commented Hiley, as he exhaled on his vape (chocolate-peppermint flavored smoke — delish!).
“We tested hundreds of lines,” said Mark Binburner, senior research director. “Some of those included, We’re not him, Bleed your heart, We’re anything but deplorable, Clintons & Co., Your safe space, We’re gonna make it after all, Where political gets corrected, This donkey can kick, Support Chelsea — it’s her turn, Bringing sanity to the Thanksgiving table, We embrace collars of every color, Tired of losing & ready to win, Something for everyone, and, Decent people, lousy politicians — let’s change that, okay?
“We think A better deal will be an incredibly successful rallying cry going forward,” Hiley said. “We don’t know how it can miss — I mean, it was tested in focus groups.”
“Plus,” added Musgrove, “the new Democratic Party chairperson, Debbie Wasserman Schultz, loves it. She thinks it’s perfect, a fresh way of saying we’re all new and improved!”
“Yes, it’s a bold, confident day moving forward,” said Binburner with a broad smile, and two thumbs up.
##########################################
Patrick Scullin is an empathetic adman and founder of ASO Advertising.
He has two blogs: Empathetic Adman (marketing pontification) and The Lint Screen (satire, smartassery humor, pop culture ramblings, and advice for people getting hip replacements).
"
Articles from Patrick Scullin
View blogTrump defenders are outraged by the FBI confiscating secret documents from Mar-a-Lago · Disgraced tw ...
The Big Boss wanted to hear why he shouldn’t be “King For All Time!!!” · This week’s January 6 Commi ...
How could any idiot mistake these for “fan letters?” · Oh, that Donald J. Trump! · Since The Justice ...
You may be interested in these jobs
-
Sr QA Tester
Found in: Talent US C2 - 4 days ago
PamTen Austin, United States Right to HireAbout the Role: · As a Senior/Lead QA Engineer , you'll be crucial and committed to delivering high-quality software that exceeds user expectations. Our team thrives on innovation, collaboration, and continuous improvement. You'll collaborate closely with cross-functional teams ...
-
Senior Cloud Architect
Found in: Lensa US P 2 C2 - 3 weeks ago
Leidos Arlington, United StatesDescription · **Please Note** This position is posted in anticipation of future work and does not represent a currently funded opening. Your application will be reviewed with respect to the expected work upcoming. Your patience is appreciated. · The Leidos Health Group is seekin ...
-
Phlebotomist - Centralia, WA
Found in: Talent US C2 - 17 hours ago
Swedish Centralia, United States Part timeDescription · The registered phlebotomist greets and handles outpatients, telephones, requests and performs procurement and processing of clinical specimens for laboratory analysis and reporting of results. The registered phlebotomist works under the general direction of the phl ...
Comments