Patrick Scullin en digital advertising, Marketing, Advertising Empathetic Adman • ASO Advertising Hace 6 d · 2 min de lectura · +400

Is Your Marketing Suffering From The McNamara Fallacy?

Is Your Marketing Suffering From The McNamara Fallacy?

I'm finally catching up with something that's occupied about 30% of my DVR space for months––  THE VIETNAM WAR, a 17.25-hour film by Ken Burns and Lynn Novick.

It's tragic to watch as the leaders of our country make so many bad decisions. I watch sorrowfully because I know their pigheaded mistakes were paid with the lives of 58,220 brave Americans.

And the ones who came home from fighting t