Don’t Lose One More Dollar on Advertising
I just hate seeing companies, especially local companies lose money on their advertising dollars.
Lately, I’ve become hyper aware of advertising. More to the point, I’ve become hyper aware of advertising efforts and missed targets.
It’s not that the ads I’m seeing aren’t good, they’re just missing their market.
Here’s an example –
You see, I live in an apartment and regularly receive direct mailing advertisements. More often than not, those don’t apply to me. Why? Because I’m not in the target market for the companies that are advertising.
In the last pack of direct mailers, I received ads and coupons for new air conditioning units and new window replacements. Neither of these apply to me because as an apartment dweller, the property managers take care of these things.
I started thinking, it’s not ju