Paul's Blog: The Evolution Of Sales
You are making a sale. You have a lot to say. You want me to like you so I'll buy.
The thing is, I don't care how fancy your brochures are, or what you did for my competitors, I care about my company and I care about the people who I am lucky enough to have work for me, and I care about me.
What I am interested in is if you know enough about my business and understand it sufficiently to teach me something I didn't know that is of value.
What I want to know is if you can make benefits happen in my business that will be unique to us and not the same as the last client you told me about.
What I will support is if you have the confidence to take control of the situation and find ways around roadblocks and go the extra mile.
You see, sales is not about you, the salesperson, but about me, your customer, and you may not believe this, but I want you to be successful because it will benefit me as much as or more than you.
Teach me something and I'll respect you.
Make it work for me and I'll support you.
Take control over the details and make it happen and I will tell the world about you.
Now go and make an Impact!
A Bit about me...
My vision is quite simple: to make an impact on the lives of the people who have been entrusted to me: You (for reading this article), my family and my clients.
I coach people. Direct, practical, innovative, meaningful.
I coach for excellence.
I love what I do... and so do my clients.
Over the years I've noticed that business coaching that was supposed to make us stronger actually took away our confidence and made us doubt ourselves. Confidence and people skills aren't developed just by measuring and planning everything, they grow through doing and learning from experience and by taking risks. People want to make a difference. Build teams. Be better understood. Live more confidently.
I founded IBC Impact Business Communication Inc. to create a world where business people communicate and act with confidence to create better worlds for themselves. Worlds where they feel powerful and free to express themselves. Worlds where something as simple as conversation creates energy, understanding and impact. Worlds so exquisite, I couldn't imagine doing anything else.
If you found this article helpful, insightful or moving, please let me know, if you think it can help others,