Paul's Blog: You Can't Sell What You Don't Know
I want to buy. I really do. And I want to get to know you, the sales person.
So don’t shut me out and spout your facts and features drivel instead of engaging with me.
I want to know you. Your story. I want to connect with you and know that I made the right choice. In order to do that you need to know my story, and I need to know some of yours.
But, if you don’t think you have a story to tell, you won’t, and the world will miss out on your magic.
Engage me and I will listen, ask me and I’ll tell you, make me feel important and I’ll buy.
My vision is quite simple: to make an impact on the lives of the people who have been entrusted to me: You (for reading this article), my family and my clients.
I coach people. Direct, practical, innovative, meaningful.
I coach for excellence.
I love what I do... and so do my clients.
Over the years I've noticed that business coaching that was supposed to make us stronger actually took away our confidence and made us doubt ourselves. Confidence and people skills aren't developed just by measuring and planning everything, they grow through doing and learning from experience and by taking risks. People want to make a difference. Build teams. Be better understood. Live more confidently.
I founded IBC Impact Business Communication Inc.