Phil 🐝 Johnson, MBL and Brand Ambassador @beBee en Directors and Executives, IT - Information Technology Master of Business Leadership Program Founder & CEO • Master of Business Leadership Inc. 18/3/2017 · 1 min de lectura · 1,2K

Good Ideas Don’t Always Spread

Good Ideas Don’t Always Spread

Why doesn’t everyone use the good idea?

The answer is both biological and sociological.

The Biological Resistance

Our brain’s Reticular Activation System (RAS), Psycho-Cybernetic Mechanism (PCM) and Amygdala work jointly in the pursuit of our safety, comfort and doing things the same old familiar way. The RAS mission is to filter out anything that does not match our internal self-image. The Amygdala is constantly on the lookout for any real or PERCEIVED danger. Our PCM ensures we stay in our comfort zone and current subconscious programming. It tries to stop us from moving outside of the limits of our self-image.

Whenever this changes our amygdala “hijacks” our consciousness making it difficult to concentrate as our focus shifts to what is troubling us. During these attacks the amygdala floods our body with the stress hormones cortisol and epinephrine (adrenaline) and we go into “fight, flight or freeze” mode. When this happens we unconsciously revert to the comfort of our existing habits.

The Sociological Resistance

The energy we choose to surround ourselves with has a huge impact on our results. Whether positive or negative, energy spreads like a virus throughout an organization.

The unconscious habit we have of giving away our energy creates the need we have to surround ourselves with others that display similar behavior. These social packs need each other but they do not like each other; they do not trust each other and they would never truly lower their walls around each other.

The development of our emotional intelligence enables us to pursue the good ideas we so often avoid, even when those ideas take us out of our comfort zone. It lowers our fear threshold to innovation and change. Authentic, emotionally intelligent leaders use good ideas to produce good results. Now that’s a good idea.


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