Here's a nice online marketing tip if you're a speaker, consultant or business coach...
Here's a nice online marketing tip if you're a speaker, consultant or business coach... particularly if you use beBee and LinkedIn.
Create continuity between your beBee & LinkedIn profiles and your website, by putting the same photo on your profile header and your website home page.
When people click through from your LinkedIn or beBee profile, they feel more comfortable when they see the same image, and this helps to build a relationship and trust.
Continuity is also important in your newsletter emails...
A good tip is to make one of the clickable links in your email newsletter the same wording as the title of your email.
So for example your email title might be:
"Re: The cold truth about your leadership skills"
Within the body of the email text, use the same line exactly and turn it into a hyperlink to wherever you want to send your readers.
When you split test your emails, you will often find that doing this can increase the click-through rate when used in addition to other traditional hyperlinks such as "Click here"
Want another tip...?!
Put "Re:" in front of your email newsletter title.
This will often increase open rates.
Hope that helps.
Would you like many more tips like these?
You should register for my New Year Webinar for speakers, coaches and consultants here...