Philip Calvert en Marketing for Coaches, Consultants, Advisors & Speakers, Sales, Professional Services Author • Author of LinkedIn Secrets - The Blueprint for Growing your Business with Social Media 17/3/2017 · 2 min de lectura · +100

How To Write The Purr-fect Social Media Post In Business

A lady attended one of my Social Selling workshops yesterday as she was keen to learn how to create a Social Media strategy for her professional services business.

She currently has 519 followers on Twitter, and explained that whilst she tries a bit of Social Media, she feels that she isn’t really hitting the mark and could probably do better. In short, she was looking for ideas, proven strategies and inspiration.

I noticed that she has posted 2,840 tweets, which are broad mixture of content – uplifting quotations, comments about last night’s TV, pictures of industry events and so on.

On the other hand, her Persian cat, whose Twitter account she runs, has 8,351 followers and has tweeted almost 42,000 times!

Her cat's Twitter account is, not surprisingly – cat related and features cat photos, cat puns, cat jokes, rescue cats, cat-related retweets and #fluffyfursday shout-outs to other cats on Twitter. Whilst us humans have #followfriday, cat lovers on Twitter take this to a whole new level with a hashtag for every day of the week; #whiskerswednesday seemingly being a favourite.

Which got me thinking; here was a lady who had booked and paid to attend my workshop and who was looking for ideas. She was highly attentive throughout the day, contributed to all the exercises and even posted a great selfie with a colleague who came with her. 

On the train home I couldn’t help turning over in my mind the contrast between her two Twitter pages – on the one hand she had a work/business account where not much was happening, yet on the other she had an account which was fun, vibrant, entertaining, highly engaging and focused. In short, was she a secret Social Media expert and didn’t realise it? Was the answer to her question about how to use Social Media more effectively sitting right under her nose?

Granted, tweets from a professional services business may not on the surface be quite as inspiring as those from a Persian cat, but they need not necessarily be lacklustre and uninteresting to readers.

Time and time again, posts which are consistently most engaging on Social Media include some of the following:

  • Emotion
  • Humour
  • Anger
  • Stories
  • Stories about people
  • Nostalgia
  • Controversy
  • Lists
  • Inspiration
  • Pictures
  • Videos

And really good Twitter accounts often have a razor sharp focus on one particular topic or niche.

Fundamentally, humans engage with this type of content and want to share it with others. Content like this can also be used by any business, but it’s important to have a strategy.

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