It’s Not All About the Presentation! How Speakers Can Support Meeting and Conference Planners Before, During and After Their Event
Every professional speaker wants to do their best to support meeting planners, so that their event will be eagerly anticipated, enjoyed on the day and remembered for months afterwards. But what else can speakers do to help that goes beyond standing on the stage?
As it happens, there’s very much more they can do than simply turn up on the big day.
Even before a meeting planner or speaker bureau contacts a speaker, subject experts can do much to help those who are organising a conference. LinkedIn is a typical place to start and speakers can make it clear on their profile how their expertise can assist meeting planners who may be looking for people like them.
Even a simple statement on your profile will help to show that you’re not just interested in the fee for speaking, but that you genuinely want to help and support the goals of the planner. On my profile, it says something along the lines of:
“As a professional speaker, I work closely with meeting planners, conference organisers and event managers to ensure delegates are educated, entertained and inspired to take action.”
In fact, it goes a lot deeper than that.
I speak on Social Media and how organisations, their leaders and sales teams can build closer relationships with their customers. So I use my knowledge to do everything possible to support conference organisers. In many ways, Social Media is just made for meeting planners! Here's how.
If you are fortunate enough to be booked to speak at an event, speakers can further help by offering to promote the event through their network and Social Media contacts. This could include regular tweets highlighting that you are excited to be speaking at the XYZ event in London and by using the event hashtag. (It’s important to mention the city too, because this will often be picked up in Twitter search results – and that in turn could attract more attendees if they know an event is local to them)
In my experience, event hashtags are surprisingly still not commonplace at conferences, and if there isn’t already one in place I will speak to the conference organisers to explain why it’s a good idea for them to have one. I will often start the ball rolling for