Phillips Campbell en IT - Information Technology, Marketing, Business Business Development Executive • Rolustech 11/10/2016 · 4 min de lectura · +600

CRM Culture- How to bring CRM culture successfully?

CRM Culture- How to bring CRM culture successfully?

Ever heard that ‘change is the only constant in this world’? In fact, for what it holds most true is today’s ever evolving business landscape which makes it necessary to bring CRM culture and remain on top of things. Businesses like yours are undergoing digital transformation daily and with it adopting CRM to stay relevant to their customers who hold awe-inspiring power. Actually, according to Gartner:

“CRM will be at the heart of digital initiatives in coming years. This is one technology area that will get funding because digital business is critical for companies to remain competitive.”

CRM is penetrating the market like never before, according to some stats more than 91pc of organizations having 11 or more employees are using CRM in some form. At the same time businesses like yours are finding it increasingly difficult to bring CRM culture to exploit the complete potential of CRM platforms. Yes you are not alone, there are many out there who are making mistakes with their CRM strategy and sinking their CRM investment.

(Learn more on how you can easily sink CRM investment: Part 1 & Part 2)

The Hurdles in bringing CRM Culture

Change is all around us as Heraclitus revealed! Yet implementing it ourselves becomes the most daunting of tasks. As mistakenly believed by many, it never happens with a stroke of a pen- may it be your CEO’s. Let me reveal to you the four hurdles that the Wall Street Journal reminds us about cultural change which applies to culture of CRM as well.

  • People do not understand why change is happening
  • People do not want to bring change (experienced this one a lot right?)
  • Limited resources or shifting of resources
  • Resistance to change- atmosphere of ‘getting shot down before standing up!’

We know all of these to some extent and well if you’re any company like the hundreds that I know of, you may have very well experienced these in your own organization. But don