Phillips Campbell en IT - Information Technology, Marketing, Business Business Development Executive • Rolustech 6/10/2016 · 2 min de lectura · 1,8K

How Is Big Data Relevant To CRM?

How Is Big Data Relevant To CRM?

Big Data? Over-hyped Fad or a Revolution that will touch every life and every business on this planet?

Let’s take a look at some stats;

The data volumes are exploding; more data has been created in the past two years than in the entire previous history of the human race.

73% of organizations have already invested or plan to invest in big data by 2016


The most staggering fact: At the moment less than 0.5% of all data is ever analyzed and used (just imagine the potential here!)

Bernard Marr,  Forbes

At the onset of the millennium, the biggest challenge that companies were facing was to collect ‘Big Data’. ‘Today, the Frankenstein’s monster is becoming his own nightmare’. The Social Media revolution in the last few years has gathered for companies so much data that today they confront the dilemma of how to best make use of it.

Or to put it more simply: How to make Big Data into Smart Data?

Big Data and CRM: Any Relation?

To reap strategic advantages, the CRM systems have to think more and more about integrating Big Data into their respective CRMs. In this respect, the players including SugarCRM, Microsoft Dynamics and Salesforce have already started to dive into the world of Big Data.

SugarCRM with its individual to individual (i2i) philosophy puts the individual first. In SugarCRM, the Big Data revolves around the interaction between the client and the in