Phillips Campbell en CRM Professionals, IT - Information Technology, Business Business Development Executive • Rolustech 10/11/2017 · 2 min de lectura · +300

SugarCRM for Marketing- Grow your business exponentially

SugarCRM for Marketing- Grow your business exponentially

The key to success for any business these days is to have complete and detailed knowledge about its customers in order to target them with the right content at the right time. People who believe that SugarCRM is only a highly beneficial tool for the salespeople are not aware of the tremendous benefits that SugarCRM can offer to marketers.

The need to know your customer base for targeted marketing has become more important than ever. If you are targeting every customer with the same promotional content, you are making a big mistake. Every prospect needs individual attention. Sugar has a gamut of features that lets you develop personalized relationships with your customers and give them an unforgettable experience. Here’s how Sugar can help marketers reach out to more customers in less time with little to no manual effort.

1.Prospect and Customer Targeting

Get your message to the right prospects — ahead of the competition. With Sugar you get great personalization with low effort. Quickly segment your target lists using Sugar’s smart reporting engine, and leverage information captured from multiple channels and tools to focus your marketing efforts on only the best prospects. Drive deeper engagement and higher conversion rates with every interaction.

2.​​Campaign Management

Marketers can stay connected with prospects and customers with simple, effective campaign management in Sugar. Build multi-channel, multi-touch campaigns with Sugar’s intuitive Campaign Wizards, and track every action and conversion across email, text, in-person events, or even via social media. Measure campaign effectiveness based on a variety of lead management attributes, including leads created, new opportunities, closed-won deals, win rate and more.

3.Lead Management​

Increase lead conversion by engaging the correct individuals with the right message. Identify and reconcile lead activity generated across multiple touchpoints and stored in multiple systems. Convert leads to opportunities in a single click when qualified, and seamlessly hand over the well-qualified leads to the correct sales representative.

4. ​​Process Automation