Phillips Campbell en IT - Information Technology, Marketing, Business Marketing Manager • ROLUSTECH 24/11/2016 · 1 min de lectura · 1,1K

Top 4 Ways your CRM can use Predictive Intelligence

Top 4 Ways your CRM can use Predictive Intelligence

Did you know that 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics

Forbes 

Let’s face it! Technology is here and in many aspects leading the way to the future of Marketing and Sales.

In our previous blog post we saw how to make the most of marketing automation with CRM. We saw that Marketing Automation coupled with CRM has a league of its own when it comes to predicting consumer preferences and behavior.

In this blog post we’ll dig a little deeper to realize how CRM and Predictive Intelligence work together to give clients the best possible experience. We have outlined four compelling reasons for you to use CRM and evolve with the latest trends in Predictive Intelligence. Let’s begin

1. Predictive Lead Scoring

According to Forbes, Predictive lead scoring is now a ‘must have’ for B2B technology marketing leaders with high volumes of leads from inbound channels and events. Gone are the days of manual lead scoring. Predictive lead scoring is here and has plans to stay. Another recent study suggested that 90% of the users agreed that Predictive Lead Scoring proves more valuable than traditional approaches.

Using predictive intelligence with a CRM can guide you better on which customers to follow and target based on their purchasing history and past behaviors. Therefore, it is time your Sales Reps realized times have changed.

Lets consider a hypothetical situation with our prospective client Sally

The previous frame of mind of your Salespeople went something like t