Internet Real Estate
Many people believe that McDonald’s is a hamburger business. Yet, the business giant is actually a Real Estate giant. The real reason everybody knows McDonald’s name is not because they have the best products, yet because they are everywhere. I, myself, don’t even like their burgers. They have a great system serving around 68 million customers daily in 119 countries across 35,000 outlets. No matter where I go, I can find a McDonald’s.
So, you may be asking, “What does McDonald’s have to do with the Internet?”
First of all the internet is infinite unlike the physical world. Your Internet Real Estate would be your content. This would be your Blogs, Podcasts, Pictures, Articles, and Videos. One tip with content is you can turn one piece of content into many pieces of content. Imagine making a video. Posting the video the all the sites, then writing a blog about the video, and then taking a picture of the video and posting it to Pinterest with a link to your blog.
Your goal now is to ask yourself one question, “What is my Target Market?